Polymarket's data is set to reach a broader audience.
Polymarket's data is set to reach a broader audience. Shayne Coplan, CEO and founder of Polymarket, announced on September 3 that the platform's forecasts will be integrated with the Bloomberg Terminal, marking a pivotal moment in the evolution of decentralized prediction markets.
"Entering mainstream news and finance before our eyes," Coplan posted, highlighting the transformation of what was once considered a fringe concept into a widely accepted source of information. He emphasized that tens of millions of people are now relying on Polymarket forecasts as a "source of truth" to understand global events.
Currently, Polymarket traders are betting on Donald Trump winning the 2024 U.S. presidential election with a 51% probability, slightly ahead of Kamala Harris at 47%. These predictions align closely with those on the Betfair betting exchange, which shows similar odds for both candidates.
Interestingly, these prediction market forecasts differ from traditional polls. FiveThirtyEight's general election poll places Harris 3.1 points ahead of Trump, while RCP's multi-candidate poll shows a four-point lead for Harris. However, it's important to note that national polls reflect the anticipated popular vote and may not accurately represent electoral college outcomes.
The integration with Bloomberg Terminal comes as Polymarket experiences a surge in adoption, particularly driven by the 2024 presidential election cycle. August marked the fourth consecutive month of record trade volume and active users for the platform. Data from Dune Analytics reveals that Polymarket facilitated $472.9 million worth of trades from 63,616 different wallets last month. Daily volume reached an all-time high of $29.8 million on August 6, while daily users peaked at 9,555 on August 23.
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