What is AdEx (ADX)?

By CMC AI
10 September 2025 08:32AM (UTC+0)

TLDR

AdEx (ADX) is a Web3 infrastructure platform that evolved from a blockchain-based ad network into an ecosystem powering AI-driven DeFi automation, anchored by its AURA personal AI agent.

  1. AI-Powered Automation – AURA autonomously identifies opportunities (e.g., DeFi yields, airdrops) and executes strategies based on users’ on-chain activity.

  2. Multi-Utility Token – ADX facilitates governance, staking rewards, and access to premium features within the AdEx ecosystem.

  3. Near-Max Supply – 98.5% of ADX’s 150M max supply is circulating, minimizing dilution risks.

Deep Dive

1. Purpose & Value Proposition

AdEx aims to simplify and automate Web3 interactions through AURA, an AI agent that monitors markets, analyzes on-chain behavior, and recommends/executes personalized strategies. Originally launched in 2017 as a decentralized ad network, AdEx pivoted to address DeFi complexity by automating tasks like yield optimization and risk management (AdEx Network).

2. Technology & Architecture

AURA integrates with CoinGecko’s Model Context Protocol (MCP) for real-time, decentralized data feeds across 9M+ tokens and 200+ blockchains. This allows AURA to deliver context-aware insights, such as identifying undervalued NFTs or rebalancing portfolios during market volatility (Cryptobriefing).

3. Tokenomics & Governance

ADX is an ERC-20 token with four core utilities:
- Governance: Voting on ecosystem upgrades.
- Staking: Earn rewards while securing the network.
- Security: Acts as collateral for AURA’s operations.
- Premium Access: Unlocks advanced AI features.
With 147.9M ADX (98.5% of max supply) circulating, token scarcity is structurally enforced (AdEx tweet).

Conclusion

AdEx is a Web3 automation hub where its AI agent AURA bridges user intent and on-chain execution, powered by a deflationary token model. As AI-driven DeFi grows, can AURA’s integration depth with protocols like CoinGecko MCP set a new standard for autonomous crypto strategies?

CMC AI can make mistakes. Not financial advice.