TLDR Alkimi's codebase advancements focus on integrating Sui Network’s blockchain stack to overhaul digital advertising infrastructure.
- Full Sui Stack Integration (7 August 2025) – Onchain ad delivery, verification, and payments via Sui, Walrus, Nautilus, and Seal.
- Real-Time Ad Validation (8 August 2025) – Deepened use of Nautilus for instant ad impression verification.
- Upcoming AdFi Panel (14 August 2025) – Technical discussion on scaling onchain ad systems.
Deep Dive
1. Full Sui Stack Integration (7 August 2025)
Overview: Alkimi migrated its entire ad supply chain to Sui’s blockchain stack, automating transactions, data storage, and encryption.
The integration includes:
- Sui Blockchain: Handles real-time settlements between advertisers and publishers.
- Walrus: Stores 25M+ daily ad impressions onchain for auditability.
- Nautilus: Validates ad delivery using secure execution environments.
- Seal: Encrypts sensitive metadata to protect client confidentiality.
What this means: This is bullish for ADS because it reduces fraud, speeds up payments, and cuts intermediary fees—key pain points in the $750B ad industry. (Source)
2. Real-Time Ad Validation (8 August 2025)
Overview: Alkimi expanded its use of Nautilus to enable instant financial reconciliation for verified impressions.
The update ensures advertisers pay only for confirmed views, while publishers receive payments within minutes instead of months. The system leverages trusted execution environments (TEEs) to validate ad delivery without exposing sensitive user data.
What this means: This is neutral for ADS in the short term, as adoption depends on legacy advertisers transitioning to onchain systems, but long-term bullish for reducing disputes and building trust. (Source)
3. Upcoming AdFi Panel (14 August 2025)
Overview: Alkimi’s CTO and Sui’s architects will detail technical roadmaps for scaling onchain ad systems.
The panel will explore optimizing Walrus for 100M+ daily impressions, enhancing Seal’s encryption for GDPR compliance, and integrating AI-driven ad targeting.
What this means: This is neutral for ADS until concrete upgrades materialize, but signals ongoing developer momentum. (Source)
Conclusion
Alkimi’s codebase is pivoting toward enterprise-grade blockchain infrastructure, prioritizing transparency and automation in ad tech. While technical strides are significant, broader adoption hinges on persuading traditional advertisers to migrate. How might Sui’s scalability metrics (e.g., 297K TPS) further accelerate Alkimi’s transaction throughput?