What is Alkimi (ADS)?

Deep Dive

1. Purpose & Value Proposition

Alkimi targets the advertising industry’s core pain points: 30-50% revenue loss to intermediaries (Sui Network), delayed payments, and rampant ad fraud. By moving ad delivery, payment reconciliation, and performance tracking onchain, it creates an immutable ledger for every impression – letting brands like AWS and TikTok verify real human engagement rather than bot traffic.

2. Technology Stack

Built initially on Ethereum Layer 2, Alkimi migrated critical functions to Sui’s high-throughput blockchain in August 2025 to handle enterprise workloads:
- Nautilus: Verifies ad delivery using secure execution environments
- Walrus: Stores 25M+ daily impressions onchain for auditing
- Seal: Encrypts sensitive metadata while maintaining decentralization

This hybrid architecture balances Ethereum’s security with Sui’s 100,000 TPS capacity for real-time bidding.

3. Tokenized Incentives

The ADS token powers three economic layers:
1. Ad payments: Instant settlements between advertisers/publishers
2. Staking: Users earn yield by validating ad transactions
3. Governance: Voting on platform upgrades and fee structures

Conclusion

Alkimi reimagines digital advertising as a public utility rather than a black box – using blockchain to align incentives across all participants while handling real-world scale. As brands demand provable ROI from ads, can onchain verification become the new industry standard?