What is Azit (AZIT)?

Deep Dive

1. Purpose & Value Proposition

Azit targets Korea’s fragmented residential services market by unifying loyalty points from property tech (PropTech) partners like Ziptoss (real estate) and Trustay (rental management). Users convert partner-specific mileage into AZIT tokens via its DApp, which can then be spent across the ecosystem or cashed out. This solves inefficiencies in redeeming siloed rewards and incentivizes cross-service engagement.

2. Technology & Architecture

Azit runs on Klaytn, a blockchain optimized for enterprise use. The team chose Klaytn over Ethereum due to its lower transaction fees and faster processing speeds, critical for handling high volumes of small-value point exchanges. Klaytn’s integration with KakaoTalk (a dominant Korean messaging app) also aligns with Azit’s focus on local user adoption.

3. Key Differentiators

Unlike generic loyalty platforms, Azit specializes in PropTech—services inherently linked to housing needs (e.g., moving after renting). This creates a natural user journey: securing a rental via Trustay might lead to using AZIT tokens for cleaning or interior design services. Partners benefit from shared customer retention, while users gain flexibility in reward usage.

Conclusion

Azit is a niche loyalty platform leveraging blockchain to interconnect Korea’s residential service providers, with tokenized points enhancing reward liquidity. As PropTech adoption grows, can Azit’s ecosystem expand beyond Korea while maintaining its hyper-local partnerships?