What is Blum (Blum)?

By CMC AI
21 September 2025 10:24AM (UTC+0)

TLDR

Blum is a Telegram-native crypto ecosystem combining a hybrid exchange, memecoin discovery, and token launchpad, powered by its utility token $BLUM for seamless on-chain trading and community rewards.

  1. Telegram-first hybrid exchange – Merges CEX speed with DEX security for 30+ blockchains.

  2. Gamified tokenomics – Fixed 1B supply with vesting to align long-term incentives.

  3. Multi-chain memecoin hub – Bridges trading, launchpads, and social engagement in Telegram.

Deep Dive

1. Purpose & Value Proposition

Blum simplifies crypto trading by integrating a hybrid exchange directly into Telegram, allowing users to trade assets across Ethereum, Solana, BNB Chain, and TON without leaving the app. It targets casual and pro traders with features like AI-powered trading bots, a viral "Memepad" for token launches, and custodial/non-custodial wallet options (Blum Blog).

2. Technology & Architecture

Built as a Telegram mini-app, Blum leverages the TON blockchain for low-fee transactions and cross-chain interoperability. Its hybrid model aggregates liquidity from centralized and decentralized exchanges, enabling instant swaps and limit orders. The platform’s “Drop Game” gamifies engagement, rewarding users with $BLUM for daily check-ins and referrals (BTCC Report).

3. Tokenomics & Governance

$BLUM has a fixed supply of 1 billion tokens:
- 20% to community (airdrops, campaigns).
- 20% to ecosystem growth (liquidity, partnerships).
- 28% to treasury (development, audits).
Vesting periods range from 6 months for early adopters to 48 months for partners, avoiding immediate sell pressure. Token utility includes fee discounts, staking rewards, and governance voting (Blum TGE Recap).

Conclusion

Blum bridges accessibility and advanced trading within Telegram, using $BLUM to incentivize participation while prioritizing sustainable growth through locked allocations. As it expands into AI tools and real-world payments (e.g., AEON partnership), can it maintain its viral appeal while scaling utility beyond memecoins?

CMC AI can make mistakes. Not financial advice.