What is Cheelee (CHEEL)?

By CMC AI
30 August 2025 10:04AM (UTC+0)

TLDR

Cheelee (CHEEL) is a blockchain-based social media platform merging GameFi mechanics with the "Attention Economy," rewarding users for watching and creating short videos.

  1. Earns crypto for attention – Users monetize screen time via NFT glasses and in-app rewards.

  2. Dual-token ecosystem – CHEEL (governance) and LEE (utility) drive platform economics.

  3. Zero-entry GameFi – Free starter NFTs lower barriers to crypto adoption.

Deep Dive

1. Purpose & Value Proposition

Cheelee aims to convert passive social media scrolling into income by tokenizing attention. Users earn LEE tokens for watching videos, while NFT glasses (free at sign-up) amplify rewards based on rarity. The project targets 4.6 billion social media users, positioning itself as a gateway to crypto through familiar habits (CoinMarketCap).

2. Tokenomics & Governance

  • CHEEL (1B max supply): Governance token for voting on platform upgrades and upgrading NFT glasses. Staking offers passive income.
  • LEE (7B max supply): Earned via engagement, used for fees, donations, and in-app purchases. Mining difficulty rises 7% monthly to incentivize early adoption.
    Token vesting periods (up to 36 months for team/investor allocations) aim to reduce sell pressure during growth phases (Medium).

3. Ecosystem Fundamentals

The app includes a video feed, creator tools, and a marketplace for trading NFTs. Key features:
- NFT glasses: Boost earnings and act as playable assets.
- Trade-In system: Users upgrade glasses using expired NFTs for discounts.
- DAO governance: CHEEL holders vote on features like live streaming and metaverse integration.

Conclusion

Cheelee reimagines social media as a hybrid entertainment-earning ecosystem, leveraging NFTs and dual tokens to incentivize participation. While its model simplifies crypto onboarding, scalability hinges on balancing user growth with tokenomics sustainability. Can it retain engagement if token rewards diminish over time?

CMC AI can make mistakes. Not financial advice.
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