Deep Dive
1. $DOOD Refresh Complete (18 August 2025)
Overview:
Doodles completed a major rebranding and tokenomics overhaul, reverting to its signature rainbow aesthetic and discontinuing its prior “dark mode” design. The refresh emphasizes community-driven storytelling and integrates $DOOD more deeply into its DreamNet AI protocol.
What this means:
This is bullish for DOOD as it repositions the project closer to its cult-favorite roots, potentially reigniting holder loyalty. However, the lack of explicit utility details for the refreshed token risks short-term speculation. (@doodles)
2. Kaito Leaderboard Integration (5 September 2025)
Overview:
Doodles partnered with Kaito AI to launch a community leaderboard where NFT holders receive contribution score multipliers based on their onchain holdings. This grants active users greater visibility in Doodles’ ecosystem governance.
What this means:
The integration incentivizes long-term holding and participation, directly tying $DOOD’s value to community engagement. Metrics to watch: wallet connections (currently ~2,295 unique holders) and governance proposal activity. (Kellythe4th)
3. Mainstream Brand Collabs (18 September 2025)
Overview:
Doodles announced partnerships with Kellogg’s Froot Loops and Red Bull, building on prior successes like McDonald’s. These deals focus on limited-edition merchandise and interactive campaigns blending physical/digital experiences.
What this means:
These collabs expand Doodles’ reach beyond crypto-native audiences, potentially driving new demand for NFTs and $DOOD. The project’s ability to monetize these partnerships through tokenized rewards will be critical. (lokithebird)
Conclusion
Doodles is doubling down on community, art, and cross-industry alliances to cement its position in the NFT resurgence. While recent moves have buoyed prices (DOOD +73% weekly), sustainability hinges on delivering tangible utility from initiatives like DreamNet. Will Doodles’ web2 partnerships translate into sustained onchain activity, or is this another hype cycle?