Deep Dive
1. Kaito Leaderboard Activation (Bullish Impact)
Overview: On September 4, Doodles integrated its NFTs into Kaito’s AI-driven leaderboard, granting holders contribution multipliers tied to onchain holdings. This gamified engagement rewards active community members with visibility and potential rewards.
What this means: The move incentivizes holding DOOD and NFTs, reducing sell pressure while fostering loyalty. Similar mechanics in projects like Galxe have historically driven retention during bullish phases.
What to watch: Sustained NFT floor prices (currently 0.73 ETH) and Kaito user growth.
2. Brand Partnerships & Artistic Revival (Bullish Impact)
Overview: Doodles announced collaborations with Kellogg’s Froot Loops and Red Bull on September 18, complementing a shift back to its original “rainbow aesthetic” under founder Burnt Toast. High-profile art sales (e.g., a 30 ETH Rainbow Pickle NFT) added credibility.
What this means: Mainstream partnerships expand DOOD’s use cases beyond crypto-native circles, attracting speculative capital. The project’s renewed focus on art contrasts with NFT rivals stagnating post-2022, per The Defiant.
What to watch: Follow-through on partnership utility (e.g., tokenized rewards in consumer campaigns).
3. Technical Momentum & Market Sentiment (Mixed Impact)
Overview: DOOD’s price broke above the 78.6% Fibonacci retracement level ($0.00725) on October 3, with RSI(7) at 84.9 signaling extreme bullish momentum.
What this means: While the breakout suggests upside toward $0.01175 (200% Fibonacci extension), overbought conditions heighten pullback risks. The 24h volume surge to $26.3M (+56%) confirms trader interest but may indicate short-term froth.
What to watch: A close below $0.00725 could trigger profit-taking.
Conclusion
Doodles’ price surge reflects a mix of community incentives, strategic brand alignment, and technical momentum. While bullish catalysts dominate, overextension risks loom.
Key watch: Can DOOD hold above $0.00725, and will upcoming partnership details validate its $64M market cap?