Latest Ethereum Name Service (ENS) News Update

Deep Dive

1. ENS Domain Ties to $735M Bitcoin Short (13 October 2025)

Overview:
On-chain investigators linked a $735M Bitcoin short position to Garret Jin, former BitForex CEO, via his ENS domain (garrettjin.eth). The trade preceded Bitcoin’s 12% crash on 10 October, raising suspicions of insider activity. Jin denies wrongdoing, claiming funds belonged to clients and the move was based on macroeconomic analysis.

What this means:
While not directly about ENS protocol developments, this highlights ENS’s role as a transparency tool in tracking high-stakes market activity. The association could temporarily elevate ENS’s visibility but risks reputational spillover if linked to controversial actors. (Yahoo Finance)

2. $337M ENS Token Unlock Adds Selling Pressure (6 October 2025)

Overview:
ENS unlocked 19.82M tokens (5.3% of circulating supply) on 5 October, part of a broader $1.05B token unlock wave across Aptos, ImmutableX, and others. The release coincided with ENS’s 30-day price drop of 31.6%, exacerbating bearish sentiment.

What this means:
Token unlocks increase sell-side pressure, particularly in thin liquidity markets. With ENS’s 24h turnover at 17.4% (high liquidity), the unlock may prolong downside volatility unless offset by institutional accumulation or protocol upgrades. (Cointribune)

3. Domain Industry Urged to Adopt Tokenization (5 October 2025)

Overview:
Analysts warn traditional domain markets face a liquidity crisis, with sales taking months and fees up to 30%. ENS is cited as a Web3 alternative enabling instant settlements, fractional ownership, and DeFi integration.

What this means:
ENS stands to benefit from Web2 domain players modernizing infrastructure. However, adoption hinges on resolving UX hurdles (e.g., gas fees) and accelerating Layer-2 integrations like ENSv2. Failure to scale could cede ground to newer protocols. (Binance News)

Conclusion

ENS faces a trifecta of market scrutiny, supply inflation, and industry disruption. While its utility in tracking high-profile trades underscores blockchain transparency, the token unlock and domain-sector shifts test its resilience. Can ENS leverage its identity infrastructure to offset macro headwinds and capitalize on Web3’s naming demands? Monitor protocol upgrades (e.g., ENSv2) and exchange inflows post-unlock for directional cues.

Deep Dive

1. @ensdomains: Gemini adopts ENS subnames (bullish)

"Every Gemini user gets a gemini.eth subname for wallet recovery and cross-chain usability."
– @ensdomains (298K followers · 1.2M impressions · 2025-08-14 04:23 UTC)
View original post
What this means: Bullish for ENS adoption because Gemini’s 13M+ users gain frictionless ENS access, potentially driving domain registrations and protocol revenue.

2. @CoinMarketCap: $32 breakout targets (mixed)

"Entry: $21.67 | Targets: $32→$38 if HTF support holds" CoinMarketCap post
– Trader @CryptoStrategist (18K followers · 45K impressions · 2025-08-20 12:08 UTC)
What this means: Mixed technical outlook – bullish structure faces liquidity test at $32 (last defended in July 2025), with failure risking drop to $17.31 stop-loss zone.

3. @Bookof_Eth: Team transfers $4M ENS to exchanges (bearish)

"Multisig wallet moved 141,937 ENS ($4M) to FalconX/Coinbase" View post
– On-chain analyst @EmberCN (92K followers · 287K impressions · 2025-08-11 14:10 UTC)
What this means: Bearish short-term pressure risk as exchange inflows typically precede selloffs, though some interpret this as treasury diversification.

Conclusion

The consensus on ENS is mixed – bullish adoption narratives clash with technical risks and whale activity. While Gemini’s integration strengthens ENS’s Web3 identity thesis, traders remain divided on whether the $32 resistance (last tested July 2025) will catalyze a rally or reversal. Monitor the $21.67 support level for directional conviction.

Deep Dive

1. ENSjs V3 Migration (12 July 2024)

Overview: ENS deprecated its V2 JavaScript library, redirecting developers to ENSjs V3 for better compatibility and expanded features.

This migration simplifies interactions with ENS contracts, supports modern Ethereum standards, and resolves legacy issues like subdomain management inefficiencies. The V3 update aligns with Ethereum’s evolving ecosystem, including Layer 2 integrations.

What this means: This is bullish for ENS because it streamlines developer workflows, encouraging broader dApp integration. Reduced friction in building ENS-powered tools could accelerate adoption.
(Source)

2. Testing Infrastructure Overhaul (April 2024)

Overview: ENS replaced Cypress with Playwright for end-to-end testing, cutting runtime and improving test reliability.

The shift addresses flaky wallet interaction tests and isolates environments per test run. Playwright’s parallel execution reduced CI/CD bottlenecks, enabling faster feature deployment.

What this means: Neutral for users short-term but bullish long-term. Smoother testing pipelines mean fewer bugs in production and quicker rollout of user-facing upgrades like gasless DNS imports.
(Source)

3. Security Patch – Autocomplete Risk (April 2024)

Overview: Removed automatic “.eth” suffix in search bars after discovering phishing vulnerabilities.

Attackers could register ENS names mimicking hex addresses (e.g., 0x123...abc.eth), tricking users into sending funds to malicious actors. The patch eliminated this attack vector within hours of identification.

What this means: Bullish for ENS. Proactive security fixes enhance trust in ENS as a secure naming layer, critical for mainstream adoption.
(Source)

Conclusion

ENS’s codebase updates reflect a focus on security, scalability, and developer experience. The ENSjs V3 migration and testing overhaul signal maturing infrastructure, while rapid security responses mitigate ecosystem risks. With ENSv2’s Layer 2 plans underway, how might reduced gas fees and cross-chain compatibility reshape ENS’s role in Web3 identity?

Deep Dive

1. ENSv2 Migration to L2 (Q4 2025)

Overview:
ENSv2 aims to migrate core functionalities like .eth registrations to a Layer 2 network, slashing gas fees by ~70% (ENSv2 proposal). The upgrade introduces hierarchical registries, allowing users to manage subdomains as independent assets.

What this means:
This is bullish for ENS because lower costs could accelerate adoption among retail users and decentralized apps (dApps). However, migration complexity and potential delays in L2 partner selection (e.g., Optimism vs. Arbitrum) pose execution risks.

2. Namechain L2 Launch (Late 2025)

Overview:
In collaboration with Consensys’ Linea, ENS plans to launch “Namechain” – a dedicated zkEVM chain for .eth registrations. The chain will feature native ETH staking rewards and a token buyback mechanism (Linea partnership).

What this means:
This is neutral-to-bullish, as specialized infrastructure could solidify ENS’s position as Web3’s naming standard. Success depends on seamless interoperability with Ethereum mainnet and competing L2 ecosystems.

3. Social Recovery & Off-Chain Data (2026)

Overview:
Planned features include social recovery (allowing trusted contacts to restore lost names) and off-chain resolution for non-critical data like avatars. These aim to reduce onchain bloat and improve usability (CCN report).

What this means:
This is bullish for mainstream adoption but risks centralization if recovery mechanisms rely on centralized custodians.

4. DNS Integration Finalization (Q1 2026)

Overview:
ENS will complete integration with legacy DNS systems, enabling .com/.org holders to map domains to ENS. Early adopters include GoDaddy and Cloudflare (ENS roadmap).

What this means:
This is bullish for cross-chain interoperability but may face resistance from traditional domain registrars protecting market share.

Conclusion

ENS’s roadmap prioritizes scalability (L2 migration), usability (social recovery), and bridging Web2/Web3 (DNS integration). While technical execution remains a key risk, successful delivery could position ENS as the default naming layer for 500M+ blockchain users. Will ENS’s L2 strategy outpace competing solutions like Unstoppable Domains?