Ethereum Name Service (ENS) Price Prediction

Deep Dive

1. Protocol Upgrades & Partnerships (Bullish Impact)

Overview:
ENSv2 aims to migrate to a dedicated L2 (“Namechain”) by late 2025, reducing gas fees by ~70% (CCN). Recent integrations like Gemini’s ENS-powered wallet recovery system (Aug 2025) and Coinbase Germany’s listing (July 2025) expanded accessibility.

What this means:
Lower fees could accelerate .eth registrations (up 203% post-Optimism integration in 2025) and DAO governance activity. Partnerships validate ENS as Web3’s naming standard, driving speculative and utility demand.

2. Token Unlocks & Supply Pressure (Bearish Impact)

Overview:
$19.82M ENS (934K tokens) unlocked on Oct 5, 2025, part of a $1B+ sector-wide unlock wave (Cointribune). Circulating supply has grown 87% since 2024.

What this means:
Historical unlocks (e.g., July 2025’s $7.33M release) correlated with 8-12% price dips. With current turnover at 9.65%, new supply could test $20 support unless offset by exchange demand.

3. Web2 Domain Tokenization Race (Mixed Impact)

Overview:
Traditional domains face pressure to tokenize for DeFi compatibility. ENS competes with projects like D3’s ICANN-aligned tokenization (Cointelegraph), but retains first-mover advantage with 2M+ .eth names.

What this means:
ENS could capture legacy domain value (360M+ Web2 domains) through tools like DNS import. However, failure to scale L2 adoption might cede ground to hybrid solutions.

Conclusion

ENS’s price hinges on executing its L2 transition while navigating October’s supply shock. The $21–$23 zone (200-day EMA & pivot point) is critical short-term support. Long-term, Ethereum’s AI agent adoption (The Defiant) could make .eth names fundamental to machine economies.

Watch: Will ENSv2’s mainnet launch (targeted Q4 2025) coincide with renewed altcoin season?