Deep Dive
1. Exchange Listings & Liquidity (Mixed Impact)
Overview: EUL surged 12% to $11.95 after its August 2025 Coinbase listing (Coinbase) and saw a 30% spike post-Gemini integration. However, prices retraced as liquidity fragmented across platforms like Upbit and OrangeX.
What this means: Listings improve accessibility but often trigger volatility. Sustained demand depends on Euler’s ability to retain users post-listing, as seen with the 36% 24h volume surge after Upbit’s September 17 listing (Weex).
2. rEUL Tokenomics & Supply Pressure (Bullish)
Overview: The rEUL system incentivizes long-term holding—redeeming early forfeits 80% (burned), while full vesting unlocks linearly over six months. Over $300K in rEUL incentives were deployed to boost TVL on Unichain (Uniswap Governance).
What this means: Burns and locked supply could tighten circulation if adoption grows, but rapid redemptions (e.g., during bear markets) might offset this. Current turnover is 3.14%, indicating moderate liquidity risks.
3. Institutional Adoption & Product Launches (Bullish)
Overview: Euler’s integration with BlackRock’s tokenized treasury product sBUIDL (May 2025) and partnerships with Brahma for crypto-backed credit cards (The Block) expanded its institutional footprint. EulerSwap DEX also hit $1.8B volume within a month of launch.
What this means: Real-world asset (RWA) collateralization and yield strategies could attract institutional capital, though regulatory scrutiny remains a wildcard.
Conclusion
EUL’s trajectory hinges on balancing exchange-driven liquidity, tokenomics-driven scarcity, and institutional adoption against DeFi’s systemic risks. While recent upgrades position it as a modular lending leader, watch for TVL trends post-Incentive programs and regulatory clarity on RWAs. Can Euler sustain its 107% yearly gain amid a -6% monthly market slump?