Deep Dive
1. Exchange Listings & Liquidity (Mixed Impact)
Overview: EUL surged 30% after Coinbase’s August 6 listing announcement but gave back gains within days. It’s now available on 8+ exchanges, including Gemini and Bit2Me, improving accessibility. However, its 24h volume ($3.99M) remains modest compared to rivals like Aave ($302M).
What this means: While listings broaden EUL’s investor base, the “Coinbase effect” has diminished due to pre-listing speculation. Sustained demand requires protocol utility, not just exchange access.
2. Governance & Fee Model Overhaul (Bullish Catalyst)
Overview: A pending DAO vote proposes a 10% fee on stablecoin/yield vaults to boost annual revenue from $714K to $3.6M. Historically, similar fee hikes at MakerDAO and Compound correlated with 20-40% TVL growth post-implementation.
What this means: If approved, fees could fund audits, developer grants, and marketing – critical for competing against Aave’s $12B TVL. However, poorly calibrated fees risk driving users to fee-free forks.
3. BlackRock’s sBUIDL Integration (Structural Bullish)
Overview: Euler became the first DeFi protocol to support BlackRock’s tokenized Treasury fund (sBUIDL) as collateral on Avalanche. This mirrors MakerDAO’s 2022 RWA pivot, which helped MKR gain 580% in 12 months.
What this means: Institutional inflows could stabilize EUL’s price – sBUIDL’s $3B AUM represents 16.7x EUL’s current market cap. However, reliance on Avalanche (down 74% from ATH) introduces ecosystem risk.
Conclusion
EUL’s medium-term outlook leans bullish due to revenue-focused governance and RWA integrations, but faces headwinds from DeFi’s shrinking market share (down 32% YoY in ETH dominance). Watch the August 22 fee vote outcome and Avalanche’s sBUIDL adoption rate – a $100M inflow could signal institutional validation. Does Euler’s modular design offer enough edge as LSDfi and RWAs converge?