Deep Dive
1. Bitcoin Treasury Expansion (Q3 2025)
Overview:
GameStop raised $1.75B via convertible notes in June 2025, with proceeds likely earmarked for further Bitcoin acquisitions (CoinDesk). The company already holds 4,710 BTC ($513M as of May 2025) and updated its treasury policy to mirror MicroStrategy’s Bitcoin-heavy strategy.
What this means:
This is bullish for GME’s narrative as a Bitcoin proxy, potentially attracting crypto-native investors. However, market skepticism persists—GME shares fell 10% post-announcement, signaling concerns about debt-fueled BTC bets and core business challenges.
2. Bitwise GME ETF Income Strategy (Ongoing)
Overview:
Bitwise launched the GME Option Income Strategy ETF (IGME) in June 2025, using covered calls to generate income from GameStop shares. The ETF ties GME’s equity to its Bitcoin treasury strategy, leveraging retail and institutional interest (CoinDesk).
What this means:
This is neutral-to-bullish, as it diversifies GME’s investor base but caps upside potential. The product’s success hinges on Bitcoin’s price stability and GameStop’s ability to balance crypto bets with its declining retail business.
Conclusion
GameStop’s roadmap prioritizes Bitcoin accumulation and institutional financial products, doubling down on its crypto pivot despite mixed market reactions. While these moves align with broader corporate Bitcoin adoption trends, execution risks and regulatory scrutiny remain key hurdles.
How will GME’s balance sheet withstand Bitcoin’s volatility alongside its core retail challenges?