Deep Dive
1. Business & partnerships
Gate Alpha’s 4.3B GOCHU airdrop (30 May 2025) aimed to boost liquidity and exchange engagement. While the exchange reported Q1 2025 user growth (Gate Q1 2025 Transparency Report), GOCHU’s price fell 53% in the 7 days following the announcement, suggesting sell pressure from airdrop recipients.
The airdrop coincided with a 32.7% 24h trading volume spike for GOCHU on 30 May, but volumes have since normalized to ~$1.25M daily.
On 11 July 2025, Gochujangcoin’s official X account teased “AIGOCHU” utility for projects and retail users, urging followers to “stay tuned.” While light on specifics, the post signals development activity. However, the lack of technical documentation or partnerships to contextualize this AI integration leaves its impact uncertain.
The project’s holder count dropped 0.17% monthly, suggesting lukewarm community retention despite these efforts.
Conclusion
Recent announcements haven’t countered GOCHU’s bearish momentum, with the airdrop likely exacerbating sell pressure and the AI utility pitch remaining too vague to inspire confidence. Will concrete details about AIGOCHU’s use cases emerge to stabilize sentiment, or will dilution risks persist? Monitor the team’s next roadmap update.