What is Hooked Protocol (HOOK)?

By CMC AI
20 September 2025 09:57PM (UTC+0)

TLDR

Hooked Protocol is a Web3 education platform using gamified learning to onboard users into blockchain ecosystems through interactive products and infrastructure.

  1. Edutainment Focus – Combines education + entertainment via Quiz-to-Earn and Learn-to-Earn models

  2. Web3 Toolbox – Offers wallets, non-transferable identity tokens (SBTs), and on-chain infrastructure

  3. Scalable Ecosystem – Partners with 74+ projects to expand Web3 knowledge domains

Deep Dive

1. Gamified Education for Mass Adoption

Hooked Protocol targets Web2 users by simplifying blockchain education through gamification. Its flagship product, Wild Cash, uses a Quiz-to-Earn model with 3M+ monthly active users, while ToDaMoon employs livestream-based learning. These tools lower entry barriers by rewarding engagement with HOOK tokens and credentials.

2. Infrastructure for Identity & Access

The protocol issues Hooked Soulbound Tokens (SBTs) – non-transferable NFTs acting as Web3 “passports” to verify user achievements. Its wallet facilitates transactions and stores credentials, while BNB Chain integration ensures transparent on-chain data storage.

3. Collaborative Learning Ecosystem

Through its Alumni System, Hooked partners with projects like ZenChain and InferixGPU to co-create courses on AI, DeFi, and interoperability. This network effect turns learners into ecosystem contributors, with credentials tradable as NFTs and HOOK used for governance and staking rewards.

Conclusion

Hooked Protocol bridges Web2 and Web3 via playable education, credentialing tools, and cross-project collaboration. Its success hinges on balancing user growth with sustainable tokenomics – can it maintain engagement as the novelty of Learn-to-Earn models evolves?

CMC AI can make mistakes. Not financial advice.