What is Measurable Data Token (MDT)?

Deep Dive

1. Purpose & Value Proposition

MDT aims to decentralize the data economy by letting users monetize their anonymized purchase data while businesses access real-time consumer insights. Unlike traditional models where corporations profit from user data, MDT’s RewardMe app automatically rewards contributors for everyday purchases. For enterprises, its Measurable AI platform aggregates billions of data points (e.g., email receipts) into market trends, serving clients from Wall Street to Silicon Valley (MDT).

2. Technology & Architecture

The ecosystem relies on blockchain to ensure transparency and security. Smart contracts automate rewards distribution when aggregated data is sold, preventing misuse of personal information. Data is anonymized at the source and stored on-chain, allowing businesses to verify authenticity without compromising privacy.

3. Ecosystem Fundamentals

• RewardMe: Lets users earn MDT tokens passively by sharing purchase data. Rewards are tied to the commercial value of aggregated insights, not personal identifiers.
• Measurable AI: Translates anonymized transactional data into granular reports (e.g., SKU-level sales trends), updated daily for real-time decision-making.

Conclusion

MDT reimagines data ownership by aligning incentives between individuals and enterprises through blockchain. Its dual consumer-business model could reshape how data markets operate. Can decentralized ecosystems like MDT sustainably challenge entrenched data monopolies while maintaining user trust?