What is MiL.k (MLK)?

Deep Dive

1. Purpose & Value Proposition

MiL.k addresses the inefficiency of isolated loyalty programs by letting users convert points from partners like Yanolja (Korea’s top travel app) and CU (leading convenience store) into MLK tokens. This integration allows points to be traded, cashed out, or used to purchase other rewards at discounts (MiL.k AMA). The platform also offers staking (via MiL.k Pack) and discounted coupon purchases, turning dormant points into active assets.

2. Technology & Scalability

Originally built on Hyperledger Fabric for enterprise-grade privacy, MLK expanded interoperability by introducing WMLK, an ERC-20 token bridged to Ethereum. In 2025, MiL.k migrated to Arbitrum for lower fees and faster transactions (Toobit Listing-for-spot-trading)). Its 2025 USD1 Loyalty Hub on BNB Chain further integrates Web2 users into Web3 by rewarding MLK for stablecoin (USD1) participation, blending traditional loyalty mechanics with decentralized finance.

3. Ecosystem Growth

With 1.5M+ users in Korea, MiL.k partners include Shinsegae Duty Free and Megabox (cinema chain). Its 2025 Southeast Asia push and collaboration with BNB Chain aim to create a borderless rewards network, enabling users to spend Korean-earned MLK on global services. Recent initiatives like LoungeM Membership 2.0 highlight its focus on real-world utility (Q2 2025 Report).

Conclusion

MiL.k redefines loyalty programs by merging blockchain’s transparency with everyday rewards, bridging Web2 and Web3 economies. As cross-border partnerships grow, can it become the universal loyalty layer for Asia’s digital economy?