What is Hedera Guild Game (HGG)?

TLDR
Hedera Guild Game (HGG) is a Hedera-based gaming ecosystem token powering NFT mobile games and metaverses, developed by a top South Korean game studio.

1. Rebranded from NADA Protocol (Oct 2024) after hitting 2.5M downloads with Slime World
2. Reward token for mining features in upcoming games, swapped 1:1 from NADA
3. Low-cap altcoin ($1.83M self-reported market cap) with 90-day +39.85% price growth

Deep Dive

1. Purpose & value proposition

HGG aims to create an interconnected gaming ecosystem where users earn tokens through play-to-earn (P2E) mechanics. Its flagship title, Slime World, drove NADA Protocol’s pre-rebrand success, attracting 2.5M global downloads (HGG Team). The rebrand to HGG (Oct 2024) reflects a shift toward a multi-game platform, with new titles planned to diversify mining experiences.

2. Tokenomics & governance

• 1:1 token swap: Existing NADA tokens were converted to HGG, preserving the 2B total supply.
• Use case: Primarily rewards for in-game mining, with exchange listings (HTX, Gate.io, MEXC) aiding liquidity.
• Volatility: Despite a 39.85% 90-day gain, HGG remains -60.07% below its 1-year peak, reflecting speculative trading in low-cap gaming tokens.

3. Ecosystem & adoption

Post-rebrand, HGG focuses on expanding its game portfolio and exchange presence. While Slime World established initial traction, success hinges on delivering new titles and maintaining liquidity across its 3 listed exchanges. The team’s claim of being a “top 100 Korean developer” lends credibility but requires verification through sustained output.

Conclusion

HGG combines P2E gaming momentum with Hedera’s low-fee infrastructure, but its viability depends on executing its multi-game roadmap amid fierce GameFi competition.
What risks might arise if HGG’s new games fail to replicate Slime World’s adoption?