Deep Dive
1. Rebrand to VeloraDEX (14 September 2025)
Overview:
ParaSwap has rebranded as VeloraDEX, shifting its token from PSP to $VLR (1:1 swap). The move emphasizes intent-based trading, cross-chain swaps, and community governance. Velora integrates features like gas abstraction and MEV resistance, building on ParaSwap’s $100B+ historical trading volume.
What this means:
This is bullish for ParaSwap’s ecosystem because the rebrand aligns with DeFi’s demand for seamless cross-chain execution. By replacing PSP with a governance-focused token, Velora aims to deepen liquidity provider incentives and expand its role as a trading infrastructure layer. (@rosaweb3)
2. Tokenomics Overhaul (8 September 2025)
Overview:
Velora’s $VLR introduces a 10% token supply allocation (half for migration, half for growth) and caps annual inflation at 2%. Rewards now flow directly to liquidity providers, replacing ParaSwap’s complex staking tiers (sePSP1/2).
What this means:
This is neutral-to-bullish as simplified tokenomics could attract more liquidity, but success hinges on the DAO’s ability to balance emissions. The shift resolves prior inefficiencies, potentially reducing sell pressure from idle PSP holdings. (@SpazioAlpha_)
3. Ethereum Foundation’s $7.7M ETH Sale (13 August 2025)
Overview:
An Ethereum Foundation-linked address sold 1,694 ETH ($7.7M) via ParaSwap. The wallet retains 1,500 ETH, suggesting ongoing strategic management rather than a full exit.
What this means:
This is neutral for ParaSwap, as the sale primarily reflects the Ethereum Foundation’s treasury strategy. However, it underscores ParaSwap’s credibility as a platform for large institutional transactions. (CoinMarketCap)
Conclusion
ParaSwap’s transformation into VeloraDEX signals a strategic pivot toward cross-chain efficiency and sustainable tokenomics. While the rebrand could reinvigorate its position in DeFi, the project’s success now depends on executing its intent-based trading vision. Will Velora’s focus on liquidity alignment translate into measurable adoption against rivals like Uniswap?