Deep Dive
1. Payment Infrastructure Builder
Pundi X creates tangible tools to bridge crypto and physical commerce. Their flagship XPOS device lets merchants accept crypto payments alongside traditional methods, converting digital assets to fiat instantly if needed (CoinMarketCap). This addresses crypto's usability gap in everyday transactions.
2. Consumer-Facing Ecosystem
The system connects:
- XPOS terminals: Over 100,000 shipped globally
- XWallet: Mobile app for managing crypto/fiat balances
- XPASS: NFC-enabled payment card
- BOB: Blockchain smartphone with built-in wallet
This vertical integration aims to create closed-loop spending environments where users can earn, store, and spend crypto without intermediaries.
3. Regulatory Compliance Focus
Recent expansions into Vietnam (August 2025) and collaboration with Singapore’s monetary authority show strategic emphasis on regulated markets. The team actively participates in policy discussions about crypto POS systems’ compliance frameworks.
Conclusion
Pundi X positions itself as the "Square of Web3" – combining hardware, software, and regulatory partnerships to make crypto spendable at physical stores. While early mover advantage exists, can their device-centric model scale effectively against mobile-first payment rivals?