Deep Dive
1. Buyback Program Winds Down (Bullish Impact)
Overview: Heritage Distilling completed its 90-day, $82M IP token buyback on Sept 3, removing ~24M tokens from circulation. This followed their August 11 purchase of 52.5M IP at $3.40 (57% below current price).
What this means: The buyback absorbed selling pressure from early investors and team unlocks while signaling long-term commitment. With 30% of tokens still locked, reduced liquid supply (304.5M circulating) creates favorable supply/demand dynamics.
What to look out for: Next major unlock on Dec 15 (21.6% of supply to early backers).
2. Technical Strength (Bullish Impact)
Overview: IP broke above the 23.6% Fibonacci retracement ($7.90) with RSI(7) at 72.69 – near overbought but not extreme. MACD histogram turned positive (+0.2004) on Sept 2, confirming upward momentum.
What this means: Traders are betting on a retest of the $8.65 swing high from August 25. The 7-day SMA ($7.36) now acts as support, while a close above $8.09 pivot point could target $9.53 (127.2% extension).
What to look out for: Volume trends – current $201M daily turnover provides healthy liquidity for continued moves.
3. Institutional Adoption Offsets Founder Exit FUD (Mixed Impact)
Overview: Despite co-founder Jason Zhao’s Aug 16 departure sparking “rug pull” accusations, Grayscale’s Story Trust added $2.4M in AUM last week. The trust now holds ~18M IP tokens (6% of circulating supply).
What this means: Institutions are looking past leadership changes to Story’s $80T+ IP monetization thesis. However, weak fundamentals persist – protocol fees averaged just $45/day in August (The Defiant).
What to look out for: Q3 partnerships – particularly in AI data licensing where Story aims to become the “AWS for physical-world AI training data.”
Conclusion
Story’s price resilience stems from shrinking token supply, technical momentum, and institutional accumulation outweighing founder exit concerns. However, the +2,000x disparity between $5.8B FDV and actual protocol revenue remains a critical risk.
Key watch: Can Story onboard major AI/data partners before the December unlock event? Monitor announcements around their Sep 15-18 “IP & AI Symposium” in Singapore.