Deep Dive
1. New Questing Framework (2025)
Overview:
YGG retired its Guild Advancement Program (GAP) after Season 10 ended on 1 August 2025, shifting focus to a redesigned questing system. The new format retains core elements like Web3 game integration and YGG token rewards but emphasizes modular, community-driven quests aligned with its Guild Protocol (announcement).
What this means:
This is neutral for YGG, as it replaces a proven user-acquisition tool (GAP) with untested mechanics. Success hinges on retaining engagement from 76,841 S10 questers while attracting new players.
2. Onchain Guild Expansion (2025)
Overview:
YGG’s Guild Protocol enables decentralized guild management, asset pooling, and reputation tracking via soulbound NFTs. Recent partnerships (e.g., AbstractChain, Pudgy Penguins) aim to scale guild-driven economies in games like LOLA Adventure Land.
What this means:
This is bullish for YGG, as verified onchain activity could boost token utility and attract institutional interest in guild-coordinated economies. Risks include slow adoption by non-crypto-native gamers.
3. $7.5M Ecosystem Pool Deployment (Ongoing)
Overview:
Launched on 4 August 2025, this fund targets DeFi yield opportunities and gaming projects. Managed by core team leads, it aims to diversify YGG’s revenue beyond play-to-earn models (source).
What this means:
This is cautiously bullish, potentially stabilizing YGG’s treasury through diversified returns. However, exposure to volatile DeFi protocols like liquidity farming could amplify downside risks.
Conclusion
YGG’s roadmap balances ecosystem growth (Onchain Guilds) with financial sustainability (Ecosystem Pool), but faces execution risks in transitioning its core questing model. Will its pivot to publisher-led gaming (e.g., LOLA Adventure Land) offset declining GAP-driven engagement?