What is Yuliverse (YULI)?

Deep Dive

1. Purpose & Value Proposition

Yuliverse merges gaming and socialFi through two core products:
- AR mobile game: Players explore real-world locations to complete quests and upgrade NFT characters, mirroring Pokémon GO’s mechanics.
- YuliGO: A decentralized social platform where users tokenize posts/likes as tradable assets via the POP404 standard, aiming to monetize engagement.

This dual approach targets both gamers and content creators, though adoption metrics (e.g., 300K Discord members vs. a $616K self-reported market cap) suggest traction remains early-stage.

2. Technology & Architecture

• Kaia chain: Developed by messaging giants LINE and Kakao, prioritizing low fees and scalability for Asian markets.
• NFT integration: Characters and in-game assets are NFTs, with breeding/rebirth mechanics requiring $YULI burns.
• SocialFi layer: Content on YuliGO becomes fungible tokens, attempting to blend Reddit-style engagement with DeFi incentives.

The reliance on Kaia could limit cross-chain interoperability but offers regional infrastructure advantages.

3. Tokenomics & Risks

• Supply: 8B total tokens, with 720M (9%) circulating as of June 2025.
• Utility: Used for NFT interactions (upgrades, breeding), social platform rewards, and governance (unclear implementation).
• Price dynamics: Down 71% YoY despite a 9.76% 60-day rebound, reflecting volatility common to low-cap gaming tokens.

Key risks include concentrated ownership (no whale data provided) and dependence on sustaining both gaming activity and social content creation.

Conclusion

Yuliverse’s niche lies in bridging AR gaming with tokenized social engagement, but its success hinges on Kaia’s adoption and balancing dual product demands. Can YuliGO’s content monetization model gain traction before competitors replicate its framework?