Deep Dive
1. Appchain Transition (Mixed Impact)
Overview: Zeta Markets rebranded as Bullet in May 2025, pivoting to a Solana L2 appchain using Celestia for data availability. Early tests show 1.2ms latency vs. Solana’s 400ms, aiming to solve Zeta’s historical 72% transaction revert rate. Mainnet is slated for late 2025.
What this means: Success hinges on migrating users from the shuttered DEX to Bullet. While improved performance could attract high-frequency traders, abandoning Solana’s native liquidity risks fragmenting ZEX’s utility. Watch for developer adoption and TVL post-launch (Blockworks).
2. Bitcoin Strategy (Bullish)
Overview: Zeta Network (Nasdaq-listed entity) partnered with SOLV Foundation in October 2025 to launch Bitcoin fund management products, transitioning into a “Bitcoin-centric financial company.”
What this means: Institutional exposure via regulated vehicles could drive demand for ZEX as a governance token. However, the pivot diverges from Zeta’s original DeFi perps focus, creating uncertainty about dual use cases (Binance News).
3. Token Unlocks (Bullish)
Overview: Zeta Markets ceased operations and token emissions in May 2025. With 187.8M ZEX circulating (18.8% of max supply), reduced sell pressure contrasts with earlier 62.7% price spikes during unlocks (June 2025 data).
What this means: Emissions halt removes a key bearish catalyst. However, ZEX’s utility now depends on Bullet’s adoption and Bitcoin fund integration. The 30-day +118% rally suggests markets are pricing tighter supply dynamics.
Conclusion
ZEX’s trajectory balances Bullet’s technical promise against existential shifts toward Bitcoin products. Near-term, reduced emissions and institutional narratives may support prices, but long-term viability requires clarifying ZEX’s role across two diverging ecosystems. Will Bullet’s latency edge translate into measurable market share by Q1 2026?