What is ZORA (ZORA)?

Deep Dive

1. Purpose & Value Proposition

ZORA reimagines social media by embedding tokenization at its core. Every post and user profile is minted as a tradable token (ERC-20), allowing creators to earn fees from secondary market activity. This shifts value capture from centralized platforms to creators and their communities. For example, a viral post’s trading volume directly benefits its creator via a 1% fee paid in ZORA tokens.

2. Technology & Architecture

ZORA operates as an Optimism-based Layer 2 network (OP Stack), enabling fast, low-fee transactions. Its integration with Coinbase’s Base App simplifies access for mainstream users, offering one-click token minting and social features. Creator Coins (user profiles) and Content Coins (individual posts) automatically generate Uniswap liquidity pools, ensuring tradability.

3. Tokenomics & Ecosystem

The ZORA token serves dual roles:
- Medium of Exchange: Required to mint, trade, or interact with creator/content coins.
- Revenue Sharing: 1% of every Content Coin trade is paid in ZORA to creators.
With a fixed supply of 10 billion tokens, allocations include community incentives (35%) and a DAO treasury (10%), emphasizing decentralized governance.

Conclusion

ZORA merges social interaction with tokenized ownership, creating a decentralized economy where engagement directly translates to value. Its architecture and Base integration position it as a gateway for Web3-native creator monetization. Can ZORA sustain organic growth beyond speculative trading to redefine social media’s value chain?