What is ZORA (ZORA)?

TLDR
ZORA is a decentralized social platform where every post and profile becomes a tradable token, creating a new economy for creators through instant tokenization and community-driven value.

1. SocialFi Ecosystem – Turns social interactions into tradable assets via ERC-20 tokens.
2. Creator-Centric Model – Users earn fees from trades of their content and personal "creator coins."
3. Base Network Integration – Built on Coinbase’s Layer-2 solution for scalability and gas-free transactions.

Deep Dive

1. Purpose & Value Proposition

ZORA reimagines social media by tokenizing posts, profiles, and interactions. Each post becomes an ERC-20 token (called a “content coin”), and every user’s profile is a “creator coin” paired with the ZORA token. Creators earn a 1% fee on all trades of their coins, directly monetizing engagement (Zora). This model shifts value from centralized platforms to creators and their communities.

2. Technology & Architecture

Zora operates on Base, Coinbase’s Ethereum Layer-2 network, enabling gas-free posting and near-instant trades. Its “Smart Wallet” (a non-custodial contract wallet) simplifies onboarding by eliminating seed phrases and streamlining cross-device access. The platform uses Optimism’s OP Stack for scalability, ensuring low fees even during high activity (Blockworks).

3. Tokenomics & Governance

The ZORA token (10 billion max supply) serves three roles:
- Medium of Exchange: Required to mint content coins and trade creator coins.
- Revenue Share: 1% of every creator coin trade is paid in ZORA.
- Governance: Future DAO plans will let holders vote on protocol upgrades.
Token distribution emphasizes community ownership, with 40% allocated via airdrops and grants (BTCC).

Conclusion

ZORA merges social engagement with decentralized finance, letting creators capture value directly from their audience. Its Base integration and frictionless tokenization mechanics position it as a leader in SocialFi. Key question: Can ZORA sustain organic growth beyond speculative trading to become a staple for Web3-native creators?