<p>AIITONE, a Web3 and military technology firm located in South Korea, <a href="https://view.asiae.co.kr/article/2023110610270729813" rel="noopener noreferrer nofollow">announced</a> on Monday (local time) that it has rebranded and will now be known as BU Technology.</p><h2 id="header-0">Electric trains, batteries as new objectives</h2><p>During an extraordinary general meeting of shareholders on October 5, the company formerly known as AIITONE announced a change in its corporate identity to BU Technology. This rebranding coincides with an expansion of the company’s business objectives to include the manufacturing of electric trains, batteries and charging devices. With this move, BU Technology aims to diversify its sources of revenue.</p><h2 id="header-1">The meaning behind ‘BU Technology’</h2><p>BU Technology, which stands for “Beyond Your Technology,” embraces the motto “Beyond Your Today, Beyond Your Expectation, Beyond Your Imagination.” This slogan reflects the company’s ambition to be a forward-thinking tech enterprise that exceeds the expectations and imaginations of its customers.</p><p>BU Technology applies extended reality (XR) technology to develop computer-based training (CBT) programs and simulators for military use. It’s also ventured into creating content for industrial safety that uses augmented reality (AR) and virtual reality (VR) technology. This content is recognized for its technical quality, notably in replicating realistic effects, including sound, wind and physical sensations.</p><p>The fresh corporate identity and resolve of BU Technology are also anticipated to make a positive impression on its operations in the Middle East. Earlier this year, the company <a href="https://medium.com/&#64;coinness.gl/aiitone-partners-with-uaes-royal-office-to-boost-fintech-industry-in-asia-c8c3cb47c167" rel="noopener noreferrer nofollow">inked</a> a memorandum of understanding (MOU) with the Royal Private Office of His Highness Sheikh Ahmed Bin Faisal Al Qassimi in the United Arab Emirates (UAE). This agreement is directed at strengthening the fintech sector across South Korea, China and Japan.</p><p>Additionally, in September, BU Technology successfully <a href="https://medium.com/&#64;coinness.gl/aiitone-launches-poc-platform-for-security-token-projects-in-south-korea-bfecc5be6bd9" rel="noopener noreferrer nofollow">launched</a> a proof-of-concept (PoC) platform tailored for the blockchain-based security token projects of securities and financial firms. This PoC platform enables the testing and demonstration of the viability and operational processes related to security token ventures.</p><p>Lee Jin-yeop, CEO of BU Technology, said that the rebranding effort is aimed at enhancing the company’s brand value and introducing a fresh image for the firm. He further emphasized that BU Technology is committed to advancing the three foundational pillars of its business: military applications, XR and blockchain technology.</p><p>Lee stated that incorporating new business objectives is a strategy for diversification, intended to elevate the company’s overall value. He also expressed his commitment to steering the newly rebranded BU Technology towards becoming a frontrunner in the Web3 era.</p>

Web3 firm AIITONE rebrands as BU Technology, adding new business objectives

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