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<p>At the same time as the leading companies in the crypto industry have not even applied to <a href="https://www.foxbusiness.com/markets/crypto-absent-again-super-bowl-ads" rel="noopener noreferrer nofollow">advertise during the Super Bowl</a>, the UFC is placing the Crypto.com logo right on the floor and cage padding in octagons! Why? Because marketing! Let me tell you all about it!</p><p>Related: <a href="https://hodl.fm/google-crypto-trusts-ads" rel="noopener noreferrer nofollow">Google Opens the Gates: US Crypto Trust Ads Welcomed with Policy Update</a></p><h2 id="header-0">Where Does the Crypto Sector Invest?</h2><p>Ok, every good marketer in the crypto company knows that of all the best places to advertise, sporting events remain the most sweet deal. Big big sporting events! Why so? Simply! These events offer a massive, global audience with all sorts of people from rich to poor, from tech-savvy to art enthusiasts, etc.</p><p>Did you get it? By associating themselves with<a href="https://www.bloomberg.com/news/articles/2022-08-05/crypto-nfl-nba-sponsorship-deals-cost-companies-2-4-billion?utm_source&#61;substack&amp;utm_medium&#61;email" rel="noopener noreferrer nofollow"> popular sports events</a>, crypto companies not only boost their visibility but also lend credibility to their brand, scaling the trust and loyalty fans have in sports to build their user base. This move is a total win-win. It spices up the event with the cool vibe of crypto and shoots the platforms right into the mainstream spotlight.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/d2c908876d7d4a3188822022a40f4186.gif" /></p><p>And what are all-time favorite sports? That’s right – cars and slaughter!</p><h2 id="header-1">Crypto.com Remains Happy With An Investment</h2><p>Formula 1&#39;s top teams are all in on crypto cash. McLaren&#39;s rolling with Tezos and OKX, Haas has OpenSea backing them up, and Alpine&#39;s getting a boost from Binance, even spinning out their fan token. And <a href="https://crypto.com/" rel="noopener noreferrer nofollow">Crypto.com</a> has hit the jackpot, landing smack dab in the middle of the action with huge fan crowds from Formula 1. No one hides the fact that some of their sweet partner deals have boosted its growth.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/3b109c8dc628442e850e67c78113e199.png" />Source: <a href="https://www.fxstreet.com/cryptocurrencies/news/crypto-companies-spend-millions-on-sponsoring-sports-clubs-is-the-investment-worth-it-202307180807" rel="noopener noreferrer nofollow">FXStreet</a></p><p>Following each other trend crypto giants support their beloved Formula 1 teams from year to year!</p><p>But Crypto.com decided to double the fan base by supporting the UFC too:</p><blockquote><em>We’ve been fortunate to find these amazing partners. F1, the UFC, working in LA with the Crypto.com Arena and AEG.</em></blockquote><p>— said chief operating officer Eric Anziani <a href="https://cointelegraph.com/news/crypto-com-f1-ufc-partnerships-drive-user-growth" rel="noopener noreferrer nofollow">in an interview on the 9th of February to Cointelegraph</a>. He confirms that market surveys conducted by the exchange reveal that its global awareness is significantly high in terms of brand recognition among retail cryptocurrency users.</p><p>Indeed, Building a brand in just a couple of years and maintaining its prominence is a tough challenge. Ensuring it remains at the forefront of users&#39; minds is equally demanding. However, the investments made towards these goals appear to have yielded positive outcomes.</p><h2 id="header-2">READ MORE ON <a href="https://hodl.fm/crypto-sports-marketing-driving-growth" rel="noopener noreferrer nofollow">HODL</a></h2>

Crypto's Winning: The Power of Sports Marketing in Driving User Growth

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