2024

Sora

OpenAI has introduced a new AI model named Sora, designed to create “realistic” and “imaginative” videos lasting up to 60 seconds, based solely on brief text prompts. Announced through a detailed blog post, this innovation represents a leap in the capabilities of AI to generate complex video content. 
<a href="https://openai.com/sora" rel="nofollow noopener" target="_blank">Sora</a> is described as being adept at producing videos that feature multiple characters, exhibit specific types of motion, and display intricate background details, all derived from the user’s textual instructions. OpenAI emphasizes Sora’s understanding of the real-world implications of the prompts, showcasing a sophisticated grasp of physical existence and interaction. 
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"> 
 Introducing Sora, our text-to-video model. 
 Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. <a href="https://t.co/7j2JN27M3W" rel="nofollow" target="_blank">https://t.co/7j2JN27M3W</a> 
 Prompt: “Beautiful, snowy… <a href="https://t.co/ruTEWn87vf" rel="nofollow" target="_blank">pic.twitter.com/ruTEWn87vf</a> 
 — OpenAI (@OpenAI) <a href="https://twitter.com/OpenAI/status/1758192957386342435?ref_src=twsrc%5Etfw" rel="nofollow noopener" target="_blank">February 15, 2024</a>
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This development is part of OpenAI’s broader objective to harness AI in solving real-world problems through interaction, reflecting the company’s commitment to pushing the boundaries of generative AI. 
The technology behind Sora is aimed at facilitating problem-solving in scenarios requiring nuanced understanding and interaction with the physical world. 
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"> 
 Prompt: “Animated scene features a close-up of a short fluffy monster kneeling beside a melting red candle. the art style is 3d and realistic, with a focus on lighting and texture. the mood of the painting is one of wonder and curiosity, as the monster gazes at the flame with… <a href="https://t.co/aLMgJPI0y6" rel="nofollow" target="_blank">pic.twitter.com/aLMgJPI0y6</a> 
 — OpenAI (@OpenAI) <a href="https://twitter.com/OpenAI/status/1758192964222988506?ref_src=twsrc%5Etfw" rel="nofollow noopener" target="_blank">February 15, 2024</a>
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The introduction of Sora also underscores OpenAI’s ongoing efforts to innovate responsibly. Despite the potential of Sora to revolutionize content creation, particularly in digital entertainment and narrative support, OpenAI has candidly acknowledged the model’s current limitations, such as inaccuracies in spatial details and the logical sequencing of events. 
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"> 
 Prompt: “A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors.” <a href="https://t.co/0JzpwPUGPB" rel="nofollow" target="_blank">pic.twitter.com/0JzpwPUGPB</a> 
 — OpenAI (@OpenAI) <a href="https://twitter.com/OpenAI/status/1758192961496760376?ref_src=twsrc%5Etfw" rel="nofollow noopener" target="_blank">February 15, 2024</a>
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An example cited involves a discrepancy in depicting the aftermath of an action, like a missing bite mark on a cookie after being eaten. 
OpenAI’s strategy includes rigorous testing and evaluation to address issues related to misinformation, bias, and harmful content. By collaborating with cybersecurity experts and creative professionals, the company aims to refine Sora’s capabilities and ensure its safe application. 
This approach aligns with OpenAI’s broader mission to enhance the generative AI landscape while maintaining a focus on ethical considerations and societal impact.

OpenAI launches Sora, bridging text to video with AI-generated content

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