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<p style="text-align: justify">You can also read this news on BH NEWS: <a href="https://en.bitcoinhaber.net/paris-hiltons-virtual-realm-on-roblox-lures-millions-of-visitors" rel="noopener noreferrer nofollow">Paris Hilton’s Virtual Realm on Roblox Lures Millions of Visitors</a><br></p>
<p style="text-align: justify">Paris Hilton’s digital venture, Slivingland, within the Roblox platform, has captivated a staggering 3.2 million visitors since its inception in August 2023 up to February 2024. A collaborative study by 11:11 Media, owned by Hilton, and GEEIQ, a metaverse analytics firm, equates this surge of user engagement to a $60 million conventional advertising initiative.</p>
<h2 id="roblox-as-a-metaverse-marketing-beacon">Roblox as a Metaverse Marketing Beacon</h2>
<p style="text-align: justify">The comprehensive 42-page report delves into the metaverse marketing sphere, using Roblox, a platform with a daily user base exceeding 71 million, as a case study. Roblox’s 2023 fiscal records boast a 26% yearly revenue increase, accumulating $2.7993 billion.</p>
<p style="text-align: justify">Slivingland’s contribution to Roblox’s overall media value for the year was about 2.6%. The report attributes the increased sales to a successful viral marketing campaign on TikTok and notes that the experience merges fashion and avatar personalization, both essential elements for Roblox and Hilton’s community.</p>
<h2 id="commercial-triumphs-in-the-virtual-space">Commercial Triumphs in the Virtual Space</h2>
<p style="text-align: justify">The report further discloses the sale of approximately 500,000 in-game expressions within the final two months of 2023 on Slivingland, with each expression priced at 100 Robux, approximately $1.25. The specifics of Hilton’s revenue share from these Roblox transactions remain undisclosed. Notably, Hilton participated in a $54 million investment round for Story Protocol, a blockchain initiative, in September 2023.</p>
<p style="text-align: justify">This venture into Roblox is not Hilton’s first; she previously launched “Paris World” on the platform in 2021. In addition, she debuted a romantic-themed metaverse experience in The Sandbox, coinciding with Valentine’s Day 2023, termed Parisland—a VR dating platform converging with a reality dating show.</p>
<h5><span style="font-weight:bold;font-size:16px">The post first appeared on BH NEWS: </span> <a href="https://en.bitcoinhaber.net/paris-hiltons-virtual-realm-on-roblox-lures-millions-of-visitors" rel="noopener noreferrer nofollow">Paris Hilton’s Virtual Realm on Roblox Lures Millions of Visitors</a></h5>

Paris Hilton’s Virtual Realm on Roblox Lures Millions of Visitors

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