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<p>Bitcoin runes are experiencing a notable resurgence thanks to the growing interest of Asian institutional investors. This renewed enthusiasm could very well revive this once-promising protocol.</p>
<figure class="wp-block-image size-full"><img decoding="async" width="595" height="568" src="https://www.cointribune.com/app/uploads/2024/06/runes.jpg" alt="" class="wp-image-697446" srcset="https://www.cointribune.com/app/uploads/2024/06/runes.jpg 595w, https://www.cointribune.com/app/uploads/2024/06/runes-300x286.jpg 300w" sizes="(max-width: 595px) 100vw, 595px">
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  Exchange rate of Bitcoin runes over a 24-hour period (Source: <a href="https://x.com/RunesCC/status/1797446866155778212" target="_blank" rel="noopener noreferrer nofollow">Twitter</a>)
 </figcaption>
</figure>
<h2 id="h-why-are-bitcoin-runes-appealing-to-asian-institutions">Why are Bitcoin runes appealing to Asian institutions?</h2>
<p>The <a href="https://www.cointribune.com/en/bitcoin-and-runes-after-the-boom-the-excitement-fades/" rel="noopener noreferrer nofollow">Runes</a> protocol is designed to <strong>optimize the creation of meme coins on Bitcoin</strong>. It had started with a bang before quickly losing momentum. However, institutional investment in Asia is breathing new life into this project. Companies like C Squared Ventures and the Newman Group see enormous potential in Runes to become a crucial blockchain infrastructure.</p>
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<p><em>&nbsp;« Runes is structured to meet the strict requirements of institutional investors, focusing on scalability, efficiency, and security »</em>, stated <a href="https://decrypt.co/233430/bitcoin-runes-resurgence-asia-institutional-investors" rel="noopener noreferrer nofollow">Ciara Sun</a> from C Squared Ventures.</p>
<h2 id="h-the-technical-advantages-of-bitcoin-runes">The technical advantages of Bitcoin runes</h2>
<p>Unlike <a href="https://www.cointribune.com/brc-20-tout-comprendre-de-lordinal-bitcoin/" rel="noopener noreferrer nofollow">BRC-20</a> tokens, Bitcoin runes offer&nbsp;:</p>
<ul>
 <li>better security,</li>
 <li>greater scalability.</li>
</ul>
<p>This protocol uses <strong>the UTXO model</strong>, which ensures smoother interaction with crypto wallets and DeFi applications. Paige Xu from OKX affirms that this model is <em>« perfectly designed to meet the expectations of institutional investors ».</em> Additionally, Bitcoin runes are deployed by a team of renowned engineers, thus guaranteeing <strong>better reliability</strong> of the protocol.</p>
<h2 id="h-bitcoin-runes-what-is-their-market-impact-and-what-are-the-future-prospects">Bitcoin Runes: What is their market impact and what are the future prospects?</h2>
<p>Since their launch, Bitcoin runes have experienced significant volatility. After an explosive start, interest waned before <a href="https://www.cointribune.com/en/runes-surge-on-bitcoin-the-hour-of-glory-of-l2-has-arrived/" target="_blank" rel="noopener noreferrer nofollow">bouncing back in late May</a>. They reached <strong>a market capitalization of 2 billion dollars</strong>. Adrian Lai from the Newman Group estimates that:</p>
<blockquote class="wp-block-quote">
 <p><em>« The runes could end up being bigger than BRC-20 tokens, especially with institutional interest ».</em></p>
</blockquote>
<p>The adoption of this protocol largely depends on educating and integrating assets into the broader financial world. Companies like Magic Eden and OKX play a key role in this adoption&nbsp;:</p>
<ul>
 <li>by facilitating transactions,</li>
 <li>by offering <strong>dedicated platforms for Bitcoin runes</strong>.</li>
</ul>
<p>With their technical advantages and growth potential, <a href="https://www.cointribune.com/en/runes-dominates-bitcoin-transactions-securing-68-of-the-network/" target="_blank" rel="noopener noreferrer nofollow">Bitcoin runes</a> could well become a central element of the crypto market. The coming months will be crucial to observe whether this trend is confirmed.</p>

Bitcoin: Here’s how Runes could revolutionize the Asian institutional market

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