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A bipartisan group of United States Senators has introduced a new bill that seeks to combat artificial intelligence deep fakes and better protect the rights of creators by “watermarking” content.&nbsp;
Led by Democratic Party Senator Maria Cantwell, the new bill outlines several measures to crack down on <a href="https://cointelegraph.com/learn/ai">AI-generated</a> content, expand protections for online creators, and introduce controls on the types of content that AI can be trained on. 
The&nbsp;Content Origin Protection and Integrity from Edited and Deepfaked Media Act (COPIED act) calls for a <a href="https://www.commerce.senate.gov/services/files/3012CB20-193B-4FC6-8476-DDE421F3DB7A" target="_blank" rel="noopener nofollow">standardized</a> method for watermarking AI-generated content online.
Additionally, the bill calls for introducing guidelines that will require AI service providers to enable creators to embed information concerning the originality of their content in a way that AI tools cannot remove or exclude. 
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 <img src="https://s3.cointelegraph.com/uploads/2024-07/95657363-eea9-42f5-9ce1-4b5ea3eef357.png" alt="New bill suggests thwarting AI copycats, deepfakes with watermarks" title="">
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 The bill calls for watermarking online content to better protect against AI-generated content. Source: US Senate
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The bill will work to provide “much-needed transparency” into AI-generated content, according to Cantwell in a July 11 <a href="https://www.commerce.senate.gov/2024/7/cantwell-blackburn-heinrich-introduce-legislation-to-combat-ai-deepfakes-put-journalists-artists-songwriters-back-in-control-of-their-content" target="_blank" rel="noopener nofollow">statement</a> to the US Senate Committee on Commerce, Science, and Transportation. 
“The COPIED Act will also put creators, including local journalists, artists, and musicians, back in control of their content with a provenance and watermark process that I think is very much needed,” she added. 
Related: <a href="https://cointelegraph.com/news/microsoft-apple-withdraw-openai-board">Microsoft and Apple renounce OpenAI board membership</a>
AI’s ability to scrape huge volumes of data from across the web came under fire when US publishing giant The New York Times <a href="https://cointelegraph.com/news/new-york-times-vs-open-ai-artificial-intelligence-worst-that-could-happen">sued the world’s leading AI firm OpenAI</a>&nbsp;for copyright and intellectual property violations. 
More recently, technology giants Microsoft and Apple have <a href="https://cointelegraph.com/news/microsoft-apple-withdraw-openai-board">distanced themselves from OpenAI</a>&nbsp;amid growing concerns from global regulators over privacy and data violations.
On July 10, Microsoft penned a letter to OpenAI announcing its withdrawal from the board, just one year after the Windows software maker <a href="https://cointelegraph.com/news/irish-council-civil-liberties-microsoft-open-ai-partnership-must-be-investigated-merger">made a $13 billion investment</a> in the firm.
In June, European Union regulators <a href="http://amsung-deals-eus-vestager-says-2024-06-28/" target="_blank" rel="noopener nofollow">announced</a> that OpenAI could face a European Union antitrust investigation over its partnership with Microsoft.
AI Eye: <a href="https://cointelegraph.com/magazine/apple-intelligence-1m-arc-prize-agi-500k-ai-millionaires-ai-eye/">$1M bet ChatGPT won’t lead to AGI, Apple’s intelligent AI use, AI millionaires surge</a>

New bill suggests thwarting AI copycats, deepfakes with watermarks

Cointelegraph

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