Bitcoin is experiencing rapid growth in 2024. Nevertheless, many traditional finance players remain unaware of this revolution. This situation creates a unique opportunity for visionary companies that embrace this new financial reality.
Bitcoin: ignorance that costs traditional finance dearly
This ignorance is all the more striking as the numbers speak for themselves. In 2023, the Bitcoin blockchain processed more than $36.6 billion in transactions. In comparison, Mastercard and Visa only managed $9 billion and $14.8 billion respectively over the same period. These data clearly demonstrate the growing importance of crypto in the global financial ecosystem.
The pioneers who are shaping the future of crypto
While some traditional players are slow to react, other companies are fully seizing the opportunities offered by crypto. Franklin Templeton, under the leadership of Jenny Johnson, is positioning itself as a leader in this field, dedicating about 30% of its time to studying disruptive technologies, including Bitcoin and artificial intelligence.
Moreover, the company recently proposed to the SEC to launch the EZPZ ETF focused on digital assets. At the same time, Cipher Mining is experiencing impressive growth thanks to its operational performance and energy efficiency, planning to improve its production by upgrading its mining fleet.