<p>In recent years, crypto companies have significantly increased their investments in the field of sports. These companies are looking to reach a global audience by sponsoring various sports and sporting events. Among the most popular sports for crypto investments are basketball, football, Formula 1, and even less traditional sports like drone racing.</p>
<h2 id="h-les-investissements-des-societes-crypto-dans-le-sport">Crypto companies’ investments in sports</h2>
<p>In recent years, crypto companies have taken the sports world by storm, investing massively in various events and teams, such as <a href="https://www.cointribune.com/en/crypto-metafight-revolutionizes-mma/" target="_blank" rel="noopener noreferrer nofollow">MetaFight in MMA</a>. These strategic partnerships aim to increase their visibility and reach a global audience. Among these sports, we have:</p>
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 <li>Basketball: Companies like Crypto.com have signed major deals, notably renaming the Staples Center in Los Angeles to Crypto.com Arena for a record amount of $700 million. Additionally, the NBA has seen several teams and events sponsored by crypto platforms.</li>
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 <li>Football: European football has also attracted significant investments. Top clubs like Paris Saint-Germain and Manchester City have signed sponsorship deals with crypto companies, incorporating logos on their jerseys and offering fan tokens.</li>
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 <li>Formula 1: Formula 1 is another area where crypto companies have invested massively. Teams like Red Bull Racing and McLaren have signed partnerships with crypto platforms, displaying their logos on cars and drivers’ equipment.</li>
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 <li>Emerging sports: Less traditional sports like drone racing have also caught the attention of crypto companies, looking to diversify their audience and reach niche markets.</li>
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<h2 id="h-genezys-l-initiative-pour-connecter-les-fans-de-sport-a-la-cryptomonnaie">Genezys: the initiative to connect sports fans to cryptocurrency</h2>
<p>Genezys is an innovative platform aiming to link sports fans, sports clubs, athletes, and crypto enthusiasts. Using blockchain technology, Genezys allows fans to acquire and collect virtual cards featuring their favorite athletes and clubs. These cards, the Fancards, similar to traditional collectible cards, offer a new way to interact with sports and support athletes.</p>
<p>The Genezys initiative is not limited to card collection. The company is setting up the $GNZ token, a crypto dedicated to sports funding. This initiative <a href="https://www.genezys.xyz/" target="_blank" rel="noopener noreferrer nofollow">allows fans to engage and support their athletes and clubs</a> while earning $GNZ and euros, making Genezys the global reference platform for sports enthusiasts.</p>
<p>Crypto companies’ investments in sports continue to grow, touching various sports and events. Initiatives like Genezys show how blockchain is revolutionizing the interaction between fans and sports. For example, Real Bedford FC <a href="https://www.cointribune.com/en/this-english-football-club-is-making-a-bold-bet-on-bitcoin/" target="_blank" rel="noopener noreferrer nofollow">has invested millions in bitcoin</a> for its financial stability and to aim for the top of English football. These examples illustrate how cryptocurrencies and blockchain are redefining sports funding and marketing.</p>

When Crypto Gets Into Sports For The Well-being Of Fans!

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