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Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming.
The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer to leverage Puma-licensed content within the game.
Through the partnership with Puma, UNKJD hopes to unlock more player experiences, according to Tal Friedman, CEO of UNKJD.&nbsp;
The new partnership could highlight the potential of Web3 and pave the war for public adoption, Friedman told Cointelegraph:
<blockquote>
 “[Puma’s] involvement lends significant credibility and visibility to the space, accelerating its acceptance. When established brands like Puma embrace Web3, it signals a shift in the perception of blockchain technology — from niche to mainstream.”&nbsp;
</blockquote>
The partnership will introduce new Puma-based characters with new skins and game-changing skills.
The news comes three months after <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/footwear-conglomerate-puma-launches-3d-web3-experience" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Puma launched its 3D metaverse</a> experience, Black Station, branded as an experiential home” for product drops built to provide “unbridled access” for Puma Pass non-fungible token (NFT) holders.
<figure><img alt="Puma partners with Web3 mobile game in ‘pivotal moment’ for mainstream adoption" name="" src="https://s3.cointelegraph.com/uploads/2024-09/019209ae-9bbc-7ddc-8e9f-6130ac7323f3">
 <figcaption style="text-align: center;">
 UNKJD partners with Puma. Source: UNKJD Soccer
 </figcaption>
</figure>
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/ethereum-lower-fees-vitalik-buterin-token-2049" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Vitalik Buterin sings at Token2049, highlights low L2 fees as ETH milestone</a>
<h2 id="integrating-with-web3-gaming-environments-is-an-ongoing-priority">Integrating with Web3 gaming environments is an “ongoing priority”</h2>
Puma is looking to continue its expansion in the immersive world of Web3 gaming.
Continued partnerships remain an “ongoing priority” for the footwear conglomerate, according to Ivan Dashkov, director of emerging marketing tech at Puma.
The director said in a statement shared with Cointelegraph:
<blockquote>
 “Gaming continues to be a key part of our all-encompassing culture as we enjoy interacting with our audience in engaging interactive digital spaces. As a brand with deep roots in both gaming and soccer, this partnership was a no-brainer and such a natural fit for us to engrain ourselves with UNKJD Soccer.”
</blockquote>
UNKJD blends street soccer with fantasy gameplay and strategic RPG elements to appeal to both casual and competitive gamers, with the first Puma-related content set to release shortly.
<figure><img alt="Puma partners with Web3 mobile game in ‘pivotal moment’ for mainstream adoption" name="" src="https://s3.cointelegraph.com/uploads/2024-09/019209ae-061d-7ebc-a2bd-1e16aee0d907">
 <figcaption style="text-align: center;">
 UNKJD soccer, web3 mobile game. Source: <a data-ct-non-breakable="null" href="https://x.com/UNKJDgames/status/1782054180942680428/photo/1" rel="noopener noreferrer nofollow" target="null" text="null" title="https://x.com/UNKJDgames/status/1782054180942680428/photo/1">UNKJD</a>
 </figcaption>
</figure>
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/infinex-nft-collection-40-million-sales" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Infinex NFTs top $40M sales in first four days, despite NFT bear market</a>
<h2 id="the-future-is-here">The future is here</h2>
Puma’s partnership with UNKJD could be a “pivotal moment for mainstream crypto adoption” and play-to-earn gaming, explained UNKJD’s Friedman:&nbsp;
<blockquote>
 “Puma has the ability to introduce Web3 technology to a wide and diverse audience… Major brands like Puma recognize that Web3 is not just the future — it’s already here.”
</blockquote>
UNKJD already onboarded 75,000 players during its soft launch, with the full release expected for early 2025.
Showcasing the momentum within the Web3 gaming space, the Telegram-based clicker game <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/telegram-clicker-game-catizen-reaches-800-k-paying-users-first-6-months" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Catizen surpassed 800,0000</a> paying users within six months, with the app claiming to have over 30 million total users.<iframe width="100%" height="315" src="https://www.youtube.com/embed/NoUfrYD6M7k" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/simple-change-save-ethereum-roadmap-to-hell/" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Proposed change could save Ethereum from L2 ‘roadmap to hell’</a>

Puma partners with Web3 mobile game in ‘pivotal moment’ for mainstream adoption

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Cointelegraph

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