Arkham

Rise

According to a September 7 report by Bloomberg, Premier League (PL) clubs have secured a record-breaking $170 million in sponsorship deals from crypto companies for the 2024/25 season.
This uptick comes as league participants face tightening restrictions on gambling sponsorships, which have traditionally been a major source of revenue for them.
<h2 id="crypto-sponsorships-on-the-rise">Crypto Sponsorships on the Rise</h2>
Per the <a href="https://www.bloomberg.com/news/articles/2024-10-07/crypto-sponsorship-of-premier-league-clubs-on-rise-kraken-okx-strike-deals" target="_blank" rel="noopener noreferrer nofollow" data-wpel-link="external">report</a>, several top clubs have already signed major crypto deals. For instance, leading crypto exchange Kraken is <a href="https://cryptopotato.com/kraken-becomes-official-crypto-partner-of-tottenham-hotspur/" data-wpel-link="internal" rel="noopener noreferrer nofollow">sponsoring</a> Tottenham Hotspur, La Liga’s Atlético Madrid, as well as RB Leipzig from the German Bundesliga.
Meanwhile, in June 2023, reigning Premier League champions Manchester City <a href="https://cryptopotato.com/okx-named-official-sleeve-partner-of-manchester-city-in-expansion-of-partnership/" target="_blank" rel="noopener noreferrer nofollow" data-wpel-link="internal">extended</a> their partnership with OKX for three years in a deal that will cost the platform $70 million.
Another crypto exchange, Crypto.com, is also heavily involved in football. The company, which owns the naming rights to the former Staples Center, hosting the Los Angeles Lakers and Los Angeles Clippers, among others, announced in August that it will <a href="https://cryptopotato.com/crypto-com-secures-historic-partnership-with-uefa-champions-league/" target="_blank" rel="noopener noreferrer nofollow" data-wpel-link="internal">sponsor</a> UEFA’s Champions League until 2027.
The crypto sponsorship influx isn’t limited to just the biggest names in the biggest leagues; Turkish side Galatasaray recently signed a two-season deal with blockchain analytics firm Arkham Intelligence, worth about $4 million, to have its logo featured on the team’s shirt sleeves.
<h2 id="gambling-out-crypto-in">Gambling Out, Crypto In</h2>
For PL clubs, these partnerships mark a major shift in the sponsorship landscape, especially with a looming proscription on front-of-shirt gambling ads by mid-2026. This is in addition to a 2019 “whistle-to-whistle” ban on gambling ads during live matches.
During the 2023/24 season, eight teams had front-of-shirt gambling sponsors, collectively earning them nearly $80 million per year.
However, according to Daniel McDonagh, an associate at UK law firm Charles Russell Speechlys, who was quoted in the Bloomberg report, crypto firms are now stepping in to fill the vacuum caused by the limitations on gambling sponsorship.
Some feel the move is part of efforts to clean up the image of the digital asset industry following the bad press that came with the collapses of several high-profile enterprises, including Three Arrows Capital (3AC), Voyager Digital, and FTX.
The post <a href="https://cryptopotato.com/crypto-companies-pour-170m-into-premier-league-sponsorships/" rel="noopener noreferrer nofollow">Crypto Companies Pour $170M into Premier League Sponsorships</a> appeared first on <a href="https://cryptopotato.com/" rel="noopener noreferrer nofollow">CryptoPotato</a>.

Crypto Companies Pour $170M into Premier League Sponsorships

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