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<ul class="news-points">
 <li>1inch collaborates with the Bruce Lee Family Company to foster DeFi and Web3 adoption. </li>
 <li>The new campaign, “Take crypto seriousLee,” aims to reshape perceptions of cryptocurrency. </li>
 <li>The collaboration celebrates Bruce Lee’s values of innovation and resilience while promoting a future-focused financial system. </li>
</ul>
The DeFi platform 1inch announced a long-term collaboration with the Bruce Lee Family Company to promote decentralized finance and Web3 technologies.
The partnership, with the slogan “Take crypto seriousLee,” aims to change how people view cryptocurrency, presenting it as the financial system of the future.
<h2 class="wp-block-heading" id="h-inspired-by-bruce-lee">Inspired by Bruce Lee</h2>
Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee, whose iconic “one-inch punch” has shaped the project’s identity. Co-founder Sergej Kunz expressed his admiration for Lee, stating:
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
 “I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts. Our project was named after Bruce Lee’s iconic punch. 1inch has always embodied his values of integrity, resilience, and a serious approach to every endeavor.”
</blockquote>
This partnership mirrors Lee’s influence i…
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1inch and Bruce Lee Family Collaborate to Promote Web3 and DeFi

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