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Nexo shared that it is changing its brand. After 20 months of research with 5,000 users in 23 countries, Nexo has launched a new logo, website, and user interface. The platform announced that it is moving from being just a crypto lender to a complete digital asset wealth platform. 
In the press release shared, Kosta Kantchev, the Co-founder and executive chairman of Nexo, said, “Our ‘Wealth Forward’ philosophy makes us the first major crypto company to shift to a full digital asset wealth platform.” In short, Nexo wants to give independent investors better and more flexible tools for managing their wealth. 
Moreover, the digital asset market has grown a lot, especially with Bitcoin spot ETFs now available. Based on the report, approximately 65% of institutional investors want to join the market, while 72% of retail investors consider digital assets essential for wealth building. Nexo aims to support these investors, having already processed over $320 billion in transactions and issued $8 billion in crypto loans. 
<figure class="wp-block-image size-large">
 <img loading="lazy" decoding="async" width="1024" height="575" src="https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-1024x575.png" alt="Nexo Rebrands as a Full Digital Asset Wealth Platform" class="wp-image-211916" srcset="https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-1024x575.png 1024w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-800x450.png 800w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-768x432.png 768w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-1536x863.png 1536w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3-860x483.png 860w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-3.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px">
 <figcaption class="wp-element-caption">
 Source: Nexo
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Nexo’s new looks reflect themes of “human resilience” and “exponential growth.” The design combines soft greys and beiges with energetic greens, resonating with the modern lifestyles of its clients.&nbsp; 
Elitsa Taskova, Chief Product Officer, commented, “Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform.” 
<figure class="wp-block-image size-large">
 <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-1024x576.png" alt="Nexo Rebrands as a Full Digital Asset Wealth Platform" class="wp-image-211915" srcset="https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-1024x576.png 1024w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-800x450.png 800w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-768x432.png 768w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-1536x864.png 1536w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2-860x484.png 860w, https://www.cryptotimes.io/wp-content/uploads/2024/10/Nexo-Rebrands-as-a-Full-Digital-Asset-Wealth-Platform-2.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px">
 <figcaption class="wp-element-caption">
 Source: Nexo
 </figcaption>
</figure> 
The revamped platform offers a range of wealth management services tailored to investors’ needs. Users can grow their savings with flexible and fixed-term yield options, alongside dual investments, all accessible 24/7. The platform also features crypto-backed credit lines, 1,500 market pairs, and crypto futures. 
Looking ahead, Nexo plans to add more tools for managing digital assets and focus on being safe and secure. 
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> 
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Nexo Rebrands as a Full Digital Asset Wealth Platform

The Crypto Times

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