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Luxury vehicle manufacturer Automobili Lamborghini will use the crypto on-ramp firm Transak for its upcoming non-fungible token mint.
On Nov. 7, Lamborghini will allow users to <a data-ct-non-breakable="null" href="https://x.com/Moca_Network/status/1854147069524754893" rel="noopener noreferrer nofollow" target="null" text="null" title="null">mint</a> their Revuelto NFTs as part of the car manufacturer’s <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/lamborghini-web3-games-animoca-motorverse-partnership" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Fast ForWorld collaboration</a> with Web3 gaming and venture capital firm Animoca Brands.
The NFTs will allow users to drive digital Lamborghinis in a wide range of games developed by Motorverse, an Animoca Brands project focusing on digital vehicles.&nbsp;
<figure><img alt="Lamborghini to open ‘Revuelto NFT’ mint with Animoca Brands, Transak" src="https://s3.cointelegraph.com/uploads/2024-11/019306a4-14c6-7551-bfb3-e39894cdc867" title="">
 <figcaption style="text-align: center;">
 A digital Lambo on the Fast ForWorld website. Source: Lamborghini
 </figcaption>
</figure>
In a press release sent to Cointelegraph, Transak said it would be the “NFT Checkout” partner for the Fast ForWorld project. The announcement noted that users can choose payment methods through Transak’s platform. This includes card payments and direct bank transfers.&nbsp;
Despite a recent data breach, Transak assures its users that the platform facilitates secure payment transfers. On Oct. 21, the crypto on-ramp platform <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/transak-hit-data-breach-92-k-users-exposed" rel="noopener noreferrer nofollow" target="null" text="null" title="null">suffered a data breach</a>, with 92,000 users, about 1.14% of Transak’s user base being affected after a phishing attack. In an announcement, Transak said that “no financial information” was compromised.&nbsp;
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/transak-secures-alabama-mtl-expands-us-crypto-market" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Transak secures Alabama license, expands US crypto services</a>
<h2 id="nft-monthly-sales-volume-downturn">NFT monthly sales volume downturn</h2>
Lamborghini’s venture into the NFT space comes amid a broader market downturn in Web3 digital collectibles.&nbsp;
In October, NFTs recorded a $356 million monthly sales volume. While the number <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/nft-volume-increase-october-2024" rel="noopener noreferrer nofollow" target="null" text="null" title="null">shows an 18% increase</a> compared to September, it’s still 353% lower than the market’s peak in March 2024, when NFTs had a volume of $1.6 billion.&nbsp;
Harshit Gangwar, the head of marketing and investor relations at Transak, told Cointelegraph that Lamborghini is diving into NFTs to create unique and immersive experiences. Gangwar added:&nbsp;
<blockquote>
 “For high-end brands like Lamborghini, NFTs represent a new way to deepen relationships with fans and collectors by offering exclusive digital assets and experiences that have long-term appeal.”
</blockquote>
Gangwar said the strategy allows the car manufacturer to engage with its community better. He added that despite the market dip, NFTs still resonate with “niche, high-value communities” drawn to “exclusive, brand-aligned content.”
“It’s less about immediate sales volume and more about setting the stage for a digital future where ownership, brand interaction, and community engagement occur in virtual environments,” Gangwar said.&nbsp;
Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/gmoneys-anguish-over-buying-top-of-cryptopunks-nft-collector/" rel="noopener noreferrer nofollow" target="null" text="null" title="null">gmoney’s anguish over ‘buying the top’ of CryptoPunks: NFT Collector </a>

Lamborghini to open ‘Revuelto NFT’ mint with Animoca Brands, Transak

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