A recently commissioned Microsoft study in conjunction with IDC has revealed a continued bias for generative AI solutions by companies with usage surging to 75%.
According to Microsoft, more than 85% of the Fortune 500 are using their AI solutions to shape their future and the company believes that most transformation initiatives are designed to achieve one of these four business outcomes, enriching employee experience, reinventing customer engagement, reshaping business processes and bending the curve on innovation.
Enriching employee experiences, thanks to the many Microsoft partnerships
“The demand for personalized content across social media, mobile and other fast-moving channels has been exploding, pushing marketers to drive greater efficiency and productivity in their everyday work.”
Ahuja.
Microsoft, AI at work corporate vice president, Jared Spataro added that: “Microsoft and Adobe share a common goal of empowering marketers to focus on the work that is most important, creating impactful campaigns and enhancing customer experiences.”
In terms of customer engagement, generative AI can automate content creation, ensuring there is fresh and ending materials ready to go. The study has shown that enhancing generative AI is key for organisations that want to reinvent customer engagements, stay ahead of the game and drive both innovation and efficiency.
“Achieving our vision of transforming human experiences and ensuring seamless delivery can be better realized through digital tools,” added Parsons.
Generative AI reshapes business process
Transforming operations is another way generative AI is encouraging innovation and improving efficiency across various business functions and with generative AI companies not just refining their current processes but also discovering new growth opportunities.
As a result of that migration, SWISS is set to achieve up to 30% cost savings compared to running on-premises.
Generative AI is revolutionizing innovation by speeding up creative processes and product development Nd it has been lauded or cutting years off research and development.
Generative AI is expected to become a vital part of daily work, with collaboration between humans and AI dramatically boosting productivity.