Bangkok, November 12, 2024 — The globally anticipated &#34;W2140 World AI &#43; Web3 Expo&#34; has opened in Bangkok, Thailand, bringing together top experts and practitioners in the Web3 and AI industries. During the event, Professor Yu Xiong, Associate Vice-President of the University of Surrey and Director of the Blockchain and Metaverse Applications Research Institute, along with the Endless technology team, officially launched Endless Genesis Cloud(https://endless.link/). This groundbreaking distributed cloud platform aims to bring a major transformation to the Web3 infrastructure sector, injecting unprecedented vitality into the Web3 industry with powerful innovation mechanisms and a comprehensive technological architecture.<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1uAfIK1ITRg9FIXB2-vs1Cg0zs22umWVlLduuePQIOoQj1uZFNLWyo8Xxlxfo0pKhF3PrFcanpbLBCEIY4Pvtcy7LAZb68tIu7uc8Hv0gIgNh2LvUdCQfDvIHG65WFvGOgL7tNQ?key&#61;b6rTnw7QRXxxuKF3loqJQUZ8" />Nine Challenges: Urgent Issues Facing the Web3 IndustryIn his speech, Professor Yu Xiong outlined nine critical challenges currently limiting the healthy growth of the Web3 industry, significantly affecting the adoption of decentralized applications and user experience:<ol><li>Overreliance on Financial Products: The Web3 industry mainly depends on speculative applications like decentralized finance (DeFi), failing to unlock blockchain technology’s potential in other fields, resulting in limited real user value.</li><li>Stagnant Innovation: Following the early rise of blockchain technology, the pace of innovation has slowed, with insufficient exploration of business models and user experience.</li><li>Neglect of User Value: Many Web3 projects overlook user needs and value, resulting in low engagement and stunted ecosystem growth.</li><li>Ignoring User Pain Points: Current Web3 applications struggle to address real user needs, offering complex and unintuitive user experiences.</li><li>Worsening Exploitive Behaviors: Practices like &#34;rug pulling&#34; are increasingly prevalent, eroding user trust and safety and damaging the industry’s reputation.</li><li>Fragmented Technology: The decentralized nature of Web3 technology standards and protocols results in poor compatibility, high development difficulty, and limits technological advancement and ecosystem connectivity.</li><li>Insufficient User Trust: Users harbor doubts about Web3 technology, particularly around data security and privacy.</li><li>Lack of Integration with Emerging Technologies like AI: Web3 has yet to leverage AI’s potential to provide a rich, intelligent user experience.</li><li>Lack of AI-Induced User Risk Control: As AI technology use in Web3 increases, effective AI risk control mechanisms are lacking, posing risks to user data and privacy.</li></ol>Nine Functions and Design Principles: Redefining Web3 Protocol&#39;s Technical CoreTo address these challenges, Professor Yu Xiong proposed nine essential functions and design principles for Web3 protocols, aiming to create a more inclusive and practical foundation for the next generation of Web3:<ol><li>User-Centered Value: Prioritize user needs, creating applications centered on user value.</li><li>User Empowerment and Autonomy: Grant users more decision-making power and control through decentralized structures.</li><li>User Data Asset Control: Ensure users have complete control over their data assets, preventing data misuse.</li><li>Fair Decentralized Governance: Promote equal standing for participants within the ecosystem through transparent, open governance mechanisms.</li><li>Comprehensive AI Deployment within the Protocol: Integrate AI technology at the protocol level, providing intelligent features for users and developers.</li><li>Robust AI Capabilities for Users: Allow users to access AI technology intuitively, enhancing their experience.</li><li>Developer-Friendly AI Integration API: Simplify API interfaces for quick and easy AI feature integration.</li><li>AI Usage Supervision and Regulation: Regulate AI feature usage to protect user privacy and security.</li><li>Support for AI Integration and Interoperability: The platform should exhibit high compatibility to support diverse AI application scenarios.</li></ol>Endless Genesis Cloud’s Innovative Solutions: Realizing the Nine PrinciplesDr. Amit Kumar Jaiswal, the technical director of Endless Genesis Cloud, introduced how the platform implements the nine design principles through a series of innovative mechanisms, pioneering a new chapter for the Web3 industry. Key innovations of the platform include:<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfwqMs5uJAWQyh7EUKIv10bBDWiu7pXcGxC9tdhO71i0zS9VKgX5PKtcFC-ihKUrZrJaBaQbSNAT24ONBejKUWChZqTudY-ArlWPOmTB9pEUSfBm0zJSUH4SkA8m335U7TeLJic?key&#61;b6rTnw7QRXxxuKF3loqJQUZ8" /><ul><li>Modular Distributed Network Architecture: Endless Genesis Cloud adopts a modular design with a distributed relay network, allowing developers to select suitable components based on their needs and build decentralized applications (DApps) flexibly. This flexibility greatly reduces development barriers and gives more autonomy to users and developers, aligning with the principle of &#34;User Empowerment and Autonomy.&#34;</li><li>Privacy Protection and Data Security: The platform incorporates zero-knowledge proofs and data encryption, ensuring high levels of security for user data and virtual assets, realizing true data sovereignty for users in the Web3 world. This mechanism aligns with the principles of “User Data Asset Control” and “User Privacy Protection.”</li><li>Cross-Chain Data and Asset Integration: Endless Genesis Cloud supports seamless integration of multi-chain assets and data, enhancing blockchain interoperability and laying a solid foundation for Web3 ecosystem connectivity. This innovation meets the principle of “Support for AI Integration and Interoperability,” enabling smooth resource and data flow across blockchain platforms.</li><li>AI Core Functions and API Integration: Built-in AI features such as AI-generated content (AIGC), automatic translation, and AI payments, along with user-friendly API interfaces, allow developers to quickly leverage AI capabilities in developing smart decentralized applications. These features satisfy the principles of “Comprehensive AI Deployment,” “Robust AI Capabilities for Users,” and “Developer-Friendly AI Integration API,” enabling seamless integration of AI and Web3 in real-world applications, providing users with a more intelligent experience.</li><li>Risk Control and Regulation: Endless Genesis Cloud has established a robust AI risk control and regulatory mechanism to protect user privacy and data security. This oversight not only enhances platform credibility but also allows users to enjoy the benefits of AI without privacy concerns, perfectly aligning with the principle of “AI Usage Supervision and Regulation.”</li></ul>The Vast Application Scenarios of Endless Genesis Cloud: Paving the Way for Web3’s FutureThe Endless Genesis Cloud ecosystem centers around three major application areas: super applications (Super Dapp), AI-native applications, and decentralized financial applications. Through applications such as privacy-protected social media, short videos, and cross-border e-commerce, the platform will cater to diverse user needs, facilitating seamless migration from Web2 to Web3 applications. Professor Yu Xiong emphasized that Endless Genesis Cloud’s goal is not only to lower Web3 application development barriers but also to achieve value co-creation for users and developers, shifting Web3 from a speculation-driven model to a user-empowered, long-term ecosystem.Leading Technological Change: The Global Impact of Endless Genesis CloudIn his speech at the launch, Professor Yu Xiong pointed out that Endless Genesis Cloud’s launch marks a new era in the Web3 infrastructure field, equipped with all the critical elements to drive industry transformation. Industry experts present at the event expressed that Endless Genesis Cloud provides solutions that truly meet user needs through its unique technical architecture and innovative design approach. It not only addresses key challenges in Web3 development but also builds a solid bridge for the integration of Web2 and Web3, injecting new momentum into the future digital economy.The launch of Endless Genesis Cloud has attracted global attention from developers and businesses, with its innovative technology and sustainable design philosophy heralding significant changes in the Web3 industry. As this platform gains widespread adoption, the future Web3 ecosystem will become more open, inclusive, and user-centered, with Endless Genesis Cloud emerging as a core driving force in the popularization of decentralized technology.

Endless Genesis Cloud: A Revolutionary Infrastructure Solution for the Web3 Industry

Terry Junior

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