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<ul class="wp-block-list">
 <li>MicroStrategy has stepped into the top 100 U.S. publicly traded companies with a $96 billion market cap.</li>
 <li>The firm currently holds a total of 331,200 Bitcoin.</li>
</ul>
MicroStrategy has made an entrance to the top 100 publicly traded companies list in the U.S. by market cap, securing the 97th spot. The firm’s market cap has reached $96.73 billion.&nbsp;
This follows a surge in the company’s stock price, which climbed 12% yesterday, breaking the $400 mark. Notably, the stock closed at $430, pushing the company up 29 spots in the rankings.
The firm has been one of the most observed companies in 2024, with its year-to-date increase of 500%, outpaced Nvidia (NVDA). Over the past five years, MicroStrategy’s stock price has increased by 2,739%, while Nvidia’s has surged by 2,688%.
<h3 class="wp-block-heading" id="h-bitcoin-holding">Bitcoin Holding&nbsp;</h3>
MicroStrategy <a href="https://thenewscrypto.com/microstrategy-adds-51780-bitcoin-for-whopping-4-6-billion/" target="_blank" rel="noopener noreferrer nofollow">holds</a> a total of 331,200 Bitcoin, worth approximately $30 billion, as of November 18. This extensive holding underscores the firm’s focused Bitcoin accumulation strategy, which earned the title of the largest publicly traded Bitcoin holder.&nbsp;
Moreover, the growth of the company’s market cap has aligned with its Bitcoin holdings. However, with a fully diluted share count of 256.3 million shares, MicroStrategy’s market capitalization is valued at $110 billion, ranking it as one of the largest non-S&amp;P 500 companies.
MicroStrategy’s aggressive accumulation of Bitcoin and its financial advantage have drawn the <a href="https://thenewscrypto.com/will-michael-saylor-bring-bitcoin-to-microsofts-balance-sheet/" target="_blank" rel="noopener noreferrer nofollow">attention</a> of institutional and retail investors. On the other side, the firm has recently <a href="https://www.microstrategy.com/press/microstrategy-announces-proposed-private-offering-of-1-75b-of-convertible-senior-notes_11-18-2024" target="_blank" rel="noopener noreferrer nofollow">announced</a> its plans to sell $1.75 billion worth of new convertible bonds.&nbsp;
<h3 class="wp-block-heading" id="h-btc-price-momentum">BTC Price Momentum</h3>
The achievement of MicroStrategy has coincided with Bitcoin hitting its new all-time high at $94K. It might fuel investor optimism and emphasize the firm’s strategy to hold Bitcoin as its primary reserve asset.&nbsp;
Bitcoin (BTC) currently <a href="https://coinmarketcap.com/currencies/bitcoin/" target="_blank" rel="noopener noreferrer nofollow">trades</a> at $93,655 with its trading volume reaching $1.85 trillion. The asset’s daily trading volume has soared to $76.75 billion after a spike of over 8.50%. The crypto market expects BTC to hit $100K shortly as the price momentum is bullish.&nbsp;
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Is Bitcoin Behind MicroStrategy’s $96B Market Cap Surge?

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