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Update (12:45 pm UTC): This article has been updated to add comments from Ledger CEO Pascal Gauthier.
The cryptocurrency self-custody trend has been gathering steam amid Bitcoin nearing the $100,000 price mark last week, according to the hardware wallet provider Trezor.
Trezor has seen a 600% spike in weekly wallet sales amid Bitcoin’s (<a data-ct-non-breakable="null" href="https://cointelegraph.com/bitcoin-price" rel="null" target="null" text="null" title="null">BTC</a>) massive rally, leading to its historic all-time high above $99,600, the firm told Cointelegraph on Nov. 27.
On Nov. 22, when Bitcoin <a data-ct-non-breakable="null" href="https://www.coingecko.com/en/coins/bitcoin" rel="null" target="null" text="null" title="null">hit</a> its highest value on the record of $99,645 based on CoinGecko data, Trezor achieved its best single sales day, eclipsing the previous high reached in May 2023.
The spike in demand for Trezor hardware crypto wallets can be attributed to several factors, including the outcome of the presidential election in the United States, Trezor’s chief commercial officer, Danny Sanders, said.
<h2 id="a-complete-change-in-crypto-regulation-approach">A “complete change” in crypto regulation approach</h2>
<a data-ct-non-breakable="null" href="https://cointelegraph.com/news/trump-declares-victory-crypto-community" rel="null" target="null" text="null" title="null">Donald Trump’s victory</a> in the US presidential election in early November has greatly impacted cryptocurrency markets, driving the demand for self-custodial crypto storage solutions like Trezor.
The election will mean a “complete change” in approach from a regulatory standpoint, “moving from a hostile environment to a supportive environment” in the US, Sanders said.
“It promises to offer more regulatory clarity, which leads to an improved environment for businesses to operate in the space and increased institutional adoption,” he added.
<figure>
 <img alt="Trezor, Hardware Wallet, Donald Trump, Self Custody" src="https://s3.cointelegraph.com/uploads/2024-11/01936cfc-cd6c-75cd-8e47-db08a62d7411" title="">
 <figcaption style="text-align: center;">
 Trezor’s chief commercial officer, Danny Sanders. Source: Trezor
 </figcaption>
</figure>
Despite the US election being a pivoting event for crypto, Trezor has not seen much change in the share of US demand, according to Sanders.
“The difference is that the improved US environment continues to drive the price to new heights, which in turn drives global demand for self-custody as new customers enter the space,” the exec said.
<h2 id="btc-halving-and-macro-climate-also-played-a-role">BTC halving and macro climate also played a role</h2>
The US election wasn’t the only driver of cryptocurrency markets in the ongoing market rally, with other factors like <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/bitcoin-halving-2024-completion-confirmed" rel="null" target="null" text="null" title="null">Bitcoin’s fourth halving in April 2024</a> and macroeconomic developments.
“Seasonality-wise and halving-wise, there was already an expectation of a price increase as part of the four-year cycle, roughly six months post-halving,” Sanders said.
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/post-halving-supply-shock-drive-bitcoin-prices-higher" rel="null" target="null" text="null" title="null">Trump isn’t the only ‘story’ driving Bitcoin’s price higher, says exec</a>
Central banks in the US and Europe have also been driving liquidity to crypto by <a data-ct-non-breakable="null" href="https://cointelegraph.com/learn/articles/what-the-feds-rate-cut-means-for-crypto-markets" rel="null" target="null" text="null" title="null">starting to cut rates</a>, he noted, adding:
<blockquote>
 “The Trump presidency fuelled the price appreciation of Bitcoin further but it is not the only reason for the renewed interest and price appreciation.”
</blockquote>
<h2 id="crypto-leaving-exchanges-is-a-good-sign-for-self-custody-adoption">Crypto leaving exchanges is a good sign for self-custody adoption</h2>
A significant drop in Bitcoin reserves on exchanges could be more evidence of rising <a data-ct-non-breakable="null" href="https://cointelegraph.com/explained/various-forms-of-bitcoin-custody-explained" rel="null" target="null" text="null" title="null">self-custody</a> adoption.
Bitcoin reserves on crypto exchanges like Binance and Coinbase have declined to their lowest levels in six years, with investors withdrawing 427,000 BTC, or roughly $40 billion, in 2024 alone, according to CryptoQuant.
<figure>
 <img alt="Trezor, Hardware Wallet, Donald Trump, Self Custody" src="https://s3.cointelegraph.com/uploads/2024-11/01936cde-f914-73f4-b4da-dfa9c2af80ad" title="">
 <figcaption style="text-align: center;">
 Bitcoin price versus exchange reserve. Source: <a data-ct-non-breakable="null" href="https://cryptoquant.com/asset/btc/chart/exchange-flows/exchange-reserve?exchange=all_exchange&amp;window=DAY&amp;sma=0&amp;ema=0&amp;priceScale=log&amp;metricScale=linear&amp;chartStyle=line" rel="null" target="null" text="null" title="https://cryptoquant.com/asset/btc/chart/exchange-flows/exchange-reserve?exchange=all_exchange&amp;window=DAY&amp;sma=0&amp;ema=0&amp;priceScale=log&amp;metricScale=linear&amp;chartStyle=line">CryptoQuant</a>
 </figcaption>
</figure>
“The mantra ‘not your keys, not your coins’ remains highly relevant, as the market continues to recognize the risks of leaving assets on centralized exchanges — a hard lesson learned from the collapse of numerous exchanges in the past,” Sanders said.
Some hardware wallet operators, including French company Ledger, have observed a similar spike in demand amid Bitcoin nearing its all-time high last week.
“In the weeks leading up to Black Friday, we saw a 3x increase in hardware sales and a 3.5x increase in transactions,” Ledger chairman and CEO Pascal Gauthier told Cointelegraph.
“Since Black Friday, we've seen even more growth — in fact, we just recently had our two best days in Ledger’s history in terms of revenue, surpassing our FTX success,” he said.
Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/bitcoin-90k-forecast-crypto-trader-solana-etf-filings-hodlers-digest/" rel="null" target="null" text="null" title="null">Is Bitcoin heading back to $90K? Solana ETFs, and more: Hodler’s Digest, Nov. 17 – 23</a>

Hardware wallet Trezor reports peak demand as Bitcoin approached $100K

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