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Shares in the China-based financial services conglomerate SOS Ltd jumped over 40% after it pledged to buy $50 million worth of Bitcoin, the latest in a string of firms to buy up the rallying cryptocurrency.
The company, which operates a <a data-ct-non-breakable="null" href="https://cointelegraph.com/learn/articles/the-history-of-bitcoin-when-did-bitcoin-start" rel="null" target="null" text="null" title="null">Bitcoin</a> (<a data-ct-non-breakable="null" href="https://cointelegraph.com/bitcoin-price" rel="null" target="null" text="null" title="null">BTC</a>) mining facility in Wisconsin, <a data-ct-non-breakable="null" href="https://www.prnewswire.com/news-releases/sos-announces-plans-to-strengthen-global-crypto-investment-strategy-and-purchase-up-to-50-million-worth-of-bitcoin-302317469.html" rel="null" target="null" text="null" title="null">said</a> on Nov. 27 that its board of directors approved the $50 million purchase as part of its “long-term belief in Bitcoin’s role as a store of value and a strategic asset.”&nbsp;
It plans to use investing, trading and arbitrage strategies with its Bitcoin buys to maximize returns and mitigate market volatility.
“Bitcoin market performance is robust and supported by positive developments such as the launch of several Bitcoin-related ETF options and ongoing improvements in the US regulatory environment for digital assets,” SOS chairman and CEO Yandai Wang said in a statement.
Shares in SOS closed up nearly 43% to $9.93 on Nov. 27 and continued to climb 14.5% in after-hours trading to $11.36, <a data-ct-non-breakable="null" href="https://www.google.com/finance/quote/SOS:NYSE" rel="null" target="null" text="null" title="null">according</a> to Google Finance.
Still, SOS shares are down 86.5% this year —&nbsp;which prompted <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/sos-limited-nyse-noncompliance-share-price-warning" rel="null" target="null" text="null" title="null">a noncompliance letter</a> from the New York Stock Exchange (NYSE) in August due to underperformance — and have lost most of their value since hitting a peak of $84,900 in October 2017.
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 <img alt="SOS Ltd to jump on Bitcoin bandwagon with $50M purchase, stock pops 40%" src="https://s3.cointelegraph.com/uploads/2024-11/0193706e-e1fa-7b28-a65a-a03c306e9da0" title="">
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 SOS shares hit a high of $15.35 during the Nov. 27 trading day before cooling by market close. Source: Google Finance
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SOS last posted a yearly net income gain in 2020.
The dabbling crypto miner follows a string of firms now looking to <a data-ct-non-breakable="null" href="https://cointelegraph.com/explained/bitcoin-on-corporate-balance-sheets-whats-the-risk-and-reward" rel="null" target="null" text="null" title="null">catch a windfall</a> from Bitcoin, which has soared around 40% during November from around $70,000 to now flirt with $100,000 — touching a high of $99,860 on Coinbase on Nov. 24.
On Nov. 25, the far-right YouTube alternative Rumble said it would <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/rumble-announces-bitcoin-treasury-strategy" rel="null" target="null" text="null" title="null">buy $20 million worth</a> of Bitcoin for its books, which sent its stock up nearly 13%.
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/bitcoin-30-correction-ahead-100k-btc-rally-analysts" rel="null" target="null" text="null" title="null">Bitcoin 30% correction in play ahead of $100K BTC rally — Analysts</a>&nbsp;
Like SOS, Rumble has been plagued by a falling stock price over the years as it’s struggled to reach profitability. 
Genius Group, an artificial intelligence-backed education provider similarly plagued by a freefall share price, made a <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/genius-group-stocks-up-treasury-with-110-bitcoin-for-10-million" rel="null" target="null" text="null" title="null">$10 million purchase of 110 Bitcoin</a> earlier this month alongside future plans to have its reserves hold up to 90% Bitcoin.
SOS did not immediately respond to a request for comment.
Asia Express: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/bitcoins-100k-taxman-btc-commodity-china-vitalik-moo-deng-asia-express/" rel="null" target="null" text="null" title="null">Bitcoin’s $100K push wakes taxman, Vitalik visits real Moo Deng</a>&nbsp;

SOS Ltd to jump on Bitcoin bandwagon with $50M purchase, stock pops 40%

Cointelegraph

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