Euphoria

United

Secure

Bitcoin

<p>In the face of the historic rise of bitcoin nearing 100,000 dollars, Trezor, the leader in crypto hardware wallets, is experiencing an unprecedented surge in its sales. The manufacturer reports a spectacular 600% increase in its weekly sales.</p> 
<h2 id="h-une-demande-explosive-portee-par-le-rallye-du-marche-crypto">An explosive demand driven by the crypto market rally</h2> 
<p>On November 22, 2024, as <a href="https://www.cointribune.com/en/bitcoin-nears-100000-what-does-the-future-hold/" target="_blank" rel="noreferrer noopener">Bitcoin reached a new all-time high of 99,645 dollars</a>, Trezor recorded its best sales day ever, surpassing its previous record from May 2023.&nbsp;</p>
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<p>Danny Sanders, the company’s commercial director, <a href="https://cointelegraph.com/news/trezor-record-demand-bitcoin-nearing-100k" target="_blank" rel="noreferrer noopener">attributes</a> this exceptional performance to the significant decrease in Bitcoin reserves on centralized exchange platforms, indicating a growing adoption of self-custody.</p> 
<p>This rush towards hardware wallets is particularly explained by the recent cyberattacks targeting several major exchange platforms, pushing investors to prioritize maximum security for their digital assets.</p> 
<p>In the face of this explosive demand, Trezor strengthens its position as a leader in the secure storage solutions market, while competitors like <a href="https://www.cointribune.com/ledger-lance-une-plateforme-de-trading-pour-les-investisseurs-institutionnels/" target="_blank" rel="noreferrer noopener">Ledger</a> ramp up promotional offers to maintain their market share.</p> 
<div class="affiliate-button"> <a class="affiliate-button__link" href="https://trezor.go2cloud.org/SH27" target="_blank" rel="noreferrer noopener">Secure your cryptos with Trezor</a> <a class="affiliate-button__disclaimer" href="https://www.cointribune.com/en/sponsored-content/" target="_blank" rel="noreferrer noopener">This link uses an affiliate program.</a> 
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<h2 id="h-un-contexte-reglementaire-favorable-aux-etats-unis">A favorable regulatory context in the United States</h2> 
<p><a href="https://www.cointribune.com/en/pro-bitcoin-in-power-a-bold-choice-by-trump-for-trade/" target="_blank" rel="noreferrer noopener">The American political environment</a> also plays a significant role in this record growth. Recent political developments herald a “complete shift” in regulatory approach, according to Sanders, with a transition towards a more favorable framework for the crypto sector.</p> 
<p>This expected evolution of the regulatory landscape promises to bring increased legal clarity, facilitating institutional adoption of cryptos and strengthening the confidence of retail investors.</p> 
<p>The market is also witnessing an intensification of competition among hardware wallet manufacturers, with <a href="https://www.cointribune.com/en/ledger-cuts-wallet-prices-by-25-to-40-and-offers-an-incredible-bitcoin-bonus/" target="_blank" rel="noreferrer noopener">Ledger recently launching aggressive promotions</a> on its new product line, especially the Ledger Flex.</p> 
<p>As <a href="https://www.cointribune.com/en/bitcoin-nears-100000-what-does-the-future-hold/" target="_blank" rel="noreferrer noopener">Bitcoin continues its rise towards the 100,000 dollar threshold</a>, the demand for secure storage solutions is expected to keep growing. This trend demonstrates the market’s evolution, where security and investor autonomy become top priorities.</p>

Trezor Rides The Crypto Market Euphoria And Breaks Its Records

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