New Era

Future

Vision

Identity

Paris Saint-Germain (PSG), one of the world’s most iconic football clubs, and Matchain, a pioneering blockchain platform specializing in AI and decentralized identity (DID) solutions, proudly announce the launch of the Joint Innovations Studio (JIS). This one-of-a-kind collaboration is designed to transform PSG’s digital ecosystem, leveraging cutting-edge <a href="http://thenewscrypto.com/news/blockchain-news/" target="_blank" rel="noopener noreferrer nofollow">blockchain</a>, AI, and decentralized technologies to create secure, personalized, and interactive solutions that engage PSG’s global community of over 500 million fans while supporting partners and operational teams.
<h2 class="wp-block-heading" id="h-unlocking-a-new-era-in-sports-technology">Unlocking a New Era in Sports Technology</h2>
The Joint Innovation Studio (JIS) is redefining sports technology by merging PSG’s global influence with Matchain’s blockchain expertise to create a secure, personalized, and interactive ecosystem. Going beyond fan engagement, the JIS bridges Web2 and Web3 integrating PSG’s strategies with innovative Web3 solutions.&nbsp;
Key highlights of the Joint Innovations Studio include: 
– Decentralized Identity Solutions (DID): Empowering the Club and fans to engage and control their data together while ensuring privacy and security.
– Digital Collectibles: Launching exclusive digital assets, including digital jerseys, iconic match highlights, and historical PSG moments.
– Collaborative Ecosystem: ﻿﻿Encouraging open innovation including internal ideas and participation, third-party contributions and partnerships to foster bold, diverse innovations that align with PSG’s vision for the future of sports tech.
<h2 class="wp-block-heading" id="h-why-this-partnership-is-a-game-changer">Why This Partnership is a Game-Changer</h2>
1. First of Its Kind: A trailblazing collaboration between a major football club and a decentralized identity (DID) and AI solution company, setting the stage for future innovations in sports-tech.
2. Fan Empowerment: Transforming passive spectators into co-creators and decision-makers within a decentralized, secure data ecosystem.
3. Scalable Data and AI Innovations: Developing practical Data and AI solutions that integrate seamlessly with PSG’s established systems, enabling a collaborative approach that enhances efficiency and scalability.
<h2 class="wp-block-heading" id="h-an-inclusive-vision">An Inclusive Vision</h2>
PSG and Matchain are dedicated to making innovation accessible to everyone, regardless of their familiarity with blockchain or Web3 technologies. The Joint Innovations Studio is designed to provide user-friendly, seamless experiences, ensuring that PSG’s global fanbase can fully enjoy these technological advancements.
<h2 class="wp-block-heading" id="h-a-collaborative-opportunity">A Collaborative Opportunity</h2>
Operating from PSG’s Paris headquarters, the Joint Innovation Studio will serve as a global hub for collaboration with Web3 pioneers, cross-industry partners, and third-party innovators. By fostering an open ecosystem and encouraging diverse and bold innovations, PSG and Matchain are setting the stage for a future where sports and technology converge solving business problems.
Par Helgosson, Head of PSG Labs:
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
 “PSG has always been a pioneer in embracing cutting-edge technologies to connect with our fans and ecosystem. The Joint Innovations Studio is a natural step forward on our innovation journey, now defining how innovation is captured, created, built and delivered in a secure, and personalized way, together with Matchain’s expertise.”
</blockquote>
Petrix Barbosa, CEO of Matchain:
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
 “Partnering with PSG allows us to showcase how Web3 technologies can transform industries. This collaboration represents a future where fans are empowered, and their engagement with the club is more meaningful than ever.”
</blockquote>
This collaboration with Matchain reinforces PSG’s position as one of the most innovative clubs in sports, setting a new benchmark for digital innovation. For inquiries, please contact:
<ul class="wp-block-list">
 <li><a href="mailto:JIS@matchain.org" target="_blank" rel="noopener noreferrer nofollow">JIS@matchain.org</a></li>
</ul>
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PSG and Matchain Unveil Joint Innovation Studio: Leading the Future of Web3 in Sports

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