As the sun prepares to set on 2024, it’s worth taking a moment to reflect on where we are – and how far we’ve come. Whatever your expectations were for the last 12 months in cryptoc, it’s safe to say the industry has blown them away, breaking new records in terms of asset prices, trading volumes, and active users.
Looking Back on a Year to Remember
This year, the cryptocurrency landscape has evolved in ways that few would have predicted at the outset. While previous cycles have vacillated between boom and bust, 2024 charted a more diverse narrative, with the market action complemented by the maturation of decentralized finance (DeFi), the explosion of real-world assets (RWAs) onchain, the rise of memecoins as cultural phenomena, and the introduction of Bitcoin and Ethereum spot ETFs that bridged retail enthusiasm with institutional credibility.
Memecoins, Stablecoins, and the Year’s Unlikely Heroes
While sectors such as stablecoins and RWAs saw huge growth in TVL and onchain volumes, it wasn’t just the serious corners of crypto that benefited from these tailwinds. Memecoins, those improbable darlings of internet culture, also saw record activity. Initially dismissed as just a passing fad, they ended up teaching the industry a few lessons about viral community growth and the universal appeal of a fair launch.
ETFs, Institutional Money, and the Drive for Legitimacy
Perhaps the most anticipated events of the year were the approvals of the Bitcoin and Ethereum spot ETFs. Opening the floodgates to institutional inflows, they were the driver – BTC especially – of everything that followed. No, institutions aren’t trading memecoins in the Pump.fun trenches. But if their entry into the industry had not occurred, the subsequent rise in all digital asset classes would not have been possible.
The growth of real-world assets, which are now a multi-billion dollar sector including stablecoins, has suggested the shape of institutional adoption to come. Tipped to become a $10T industry by 2030, RWAs have moved from concept to working reality. Gold; crude oil; fine art; real estate. You name it, it’s now being tokenized and traded onchain. With its ability to generate sustainable DeFi yields, particularly through innovations such as stablecoins collateralized by tokenized T-Bills, it will be exciting to watch this sector evolve in 2025.
Having weathered everything that’s been thrown at it over the last decade and a half, crypto is finally closing in on the dream it’s been chasing for so long: mass adoption. Next year will surely be the year when this vision comes to pass.