Vlad Hryniv

Crypto $BTC and sports partnerships are no longer a novelty – they’ve become an essential part of both industries. Each year, we see a rise in these collab, all aimed at attracting new users, enhancing brand visibility, and offering fans unique ways to engage with their favourite teams. While we’re all used to seeing company logos on football jerseys or LED screens, what if I told you some of these partnerships are stepping up to more innovative and exciting levels? Let me explain. 👇

In 2021, the AFA partnered with Chiliz to launch the ARG Fan Token for the Argentina National Team. This token allowed fans to vote on things like which anthem should be sung when the team scores, how the locker room and uniforms should look, and more. The more tokens fans held, the greater their influence over key decisions. 🚀🇦🇷

Fast-forward to 2024, Man City joined forces with OKX for their “Unseen City Shirts” campaign, unveiling a NFT collection that gave fans a chance to win exclusive jerseys and match day experiences. The ultra-rare NFTs offered unique rewards, like access to a play-on-pitch experience and a limited-edition City shirt. NFTs continue to blur the lines between digital and real-world experiences! ⚡🎽

As part of its partnership with the legendary FC Barcelona, WhiteBIT has decided to raise the bar even higher. The company has announced a unique promotion that gives fans the opportunity to meet the first team players in person. Participants can register on the exchange using a referral link and go through verification, and on 14 April, WhiteBIT will randomly select three winners who will travel to Barcelona, where they will not only see their football idols but also take part in an exclusive video shoot with the team.   whitebit.com/m/football?utm_ca...

It's clear—the future of sports and crypto is here, and it’s only getting more exciting.🧑‍💻

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