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Aidaa Wong is the founder and CEO of LuxFi. She is known as a dedicated business entrepreneur in the luxury and cutting-edge technology fields, having a strong sense of style and developing a passion as a fashion designer and worked in luxury brands at a very early age.

Aidaa was working along with leading figures in the fashion industry for more than a decade. Besides working in various fashion groups before, she has also received invitations to be a guest art director and guest stylist by a series of international fashion magazines. Her passion for the fashion industry reached a turning point after university, when she worked as a designer for the Max Mara Fashion Group in Italy, showcasing her great talent and providing deep knowledge of the insights and trends in the luxury industry.

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