MovieBloc, a decentralized platform for movie and content distribution, leverages blockchain technology to create a transparent ecosystem for filmmakers and viewers. Founded by Peter Kim and originating from the Korean video streaming platform Pandora.tv, MovieBloc aims to disrupt the traditional film industry by empowering creators and offering viewers more control over their content choices. The platform's cryptocurrency, MBL, facilitates various economic activities within this ecosystem.
In May 2019, MovieBloc made its debut by listing on Gate.io, marking its entry into the cryptocurrency market. This launch was followed by listings on other major exchanges, including Binance, Upbit, and Bithumb, expanding its reach within the crypto community. By the end of 2019, MovieBloc had officially launched its service, providing a platform for diverse films and content.
February 2020 saw MovieBloc's acquisition of Cobak, a Korean crypto community service, enhancing its capabilities with features like a crypto wallet and real-time ticker. This strategic move was complemented by the establishment of MBL Media in March 2020, focusing on content IP development, production, and copyright management, particularly in animation and movie content. Ahn Hong-ju, an advisor to MovieBloc, was appointed CEO of MBL Media, underscoring the company's commitment to expanding its content offerings.
MovieBloc's mission is to address the challenges posed by conglomerate dominance in the film industry. By utilizing blockchain technology, the platform ensures transparent revenue sharing, access to audience data, and equal screening opportunities for creators. Viewers benefit from a wide array of films and content, with incentives for contributing to the community through curation, subtitles, and marketing materials.
The platform's transition to the Ontology mainnet further solidified its technological foundation, enhancing its blockchain capabilities. This move was part of MovieBloc's broader strategy to create the largest film ecosystem centered around its participants.
In addition to its technological advancements, MovieBloc has engaged its community through various promotional events. A free movie promotion on their website allowed users to experience the platform's offerings firsthand. A follow and retweet airdrop event on Medium helped increase engagement and awareness of the platform. Additionally, a trade and win event on Binance provided incentives for trading MBL, further integrating the cryptocurrency into the broader crypto market.
Through these strategic developments and community-focused initiatives, MovieBloc continues to build a robust ecosystem that empowers creators and enriches the viewing experience for audiences worldwide.