CoinMarketCap sat down with Samson Mow, CEO of Pixelmatic and JAN3, to talk Bitcoin.
Mow has been deeply involved in El Salvador’s Bitcoin adoption and policies since 2022, and his firm is now also making further inroads into specifically Latin America. He shared his thoughts on the need for infrastructure development, the role of stablecoins, and the geopolitical hotspots for Bitcoin's growth.
CoinMarketCap: How does your work with JAN3 tie in with Bitcoin adoption?
Our thesis states that hyperbitcoinization is inevitable, leading us to a future where Bitcoin is the sole currency, replacing fiat. This means we must transition smoothly to a Bitcoin-only system, currently encouraging adoption with parallel systems of dollars, yen, Korean won, and pesos in Bitcoin.
Understanding how to use Bitcoin doesn't come naturally to people. Historically, demonetization events have caused chaos, as was seen in India in 2016 when the withdrawal of only 2 bills led to tragic consequences where people died unnecessarily. Medical procedures couldn't be paid for, and hospitals refused the outdated currency.
Recognizing this unavoidable shift, we need to establish infrastructure now to bring countries into the Bitcoin standard. The transition won't be gradual but rather sudden, impacting all 8 billion people at once.
CoinMarketCap: How do you foresee the transition to Bitcoin-only economies, and what challenges do you anticipate?
The shift to Bitcoin-only economies will not happen overnight; it will occur gradually and then suddenly. We expect a domino effect, with countries eventually realizing the strategic importance of Bitcoin and printing their own currency to acquire it.
The moment this shift occurs, it will happen swiftly. The current US regulations aimed at protecting the dollar are frustrating. In the short term, we hope to see improvements in both US regulation and the regulatory environment.
Governments and presidents can change, and we anticipate the emergence of better candidates with improved policies. Last year, we already saw politicians coming, and this year we saw them returning, like Cynthia Lummis.
CoinMarketCap: Can US over-regulation ever mean the end of Bitcoin?
It's people trying to do something like run a business and a company, So US regulation won’t be the end of the world for Bitcoin, and while it won’t be great if they do crack down in America, Bitcoin will simply continue on, because you can't really stop Bitcoin.
And I think this is why the work we're doing at JAN3 is critical because someone has to engage at that level and share information and make connections.
A lobby group like CoinCenter is great, but they're focused on only one place. Our goal is that we can work with countries around the world and bring more Bitcoin knowledge to those politicians and potentially bring change.
Countries that adopt Bitcoin will become more prosperous, they'll be more aligned with the ethos of Bitcoin which is protecting property rights, protecting their sovereignty, and freedoms. But how does it fix the world? It fixes the people by changing their psychology and their thinking and imbuing them with the qualities of Bitcoin.
CoinMarketCap: Which world regions are you focusing on to supercharge Bitcoin adoption?
Take a look at other nearby countries for example: In Guatemala, they have a law called the Divisas Currency Law, which recognizes any foreign currency to be used as money in Guatemala. This means it doesn't require Bitcoin legal tender. The next president or regulator could simply say, Bitcoin is a foreign currency. So it's a very simple thing to do. The same goes for Panama. They were founded on the premise that you can use whatever money you want.
Find a new president that says: We are a Bitcoin country, and you're done.
So those to me are the lowest hanging fruits but you also see a massive need for Bitcoin adoption throughout Latin America in countries with double-digit inflation like Argentina, and Venezuela, where so many simply need Bitcoin.
So that's where our efforts are. We want to engage at the government level and grow the grassroots and we're also building a new Bitcoin wallet that supports Bitcoin and stablecoins natively, so we can give them free access to these two things.
CoinMarketCap: What role do stablecoins play in Bitcoin adoption, particularly in Latin America?
Our focus is on building our own Tether version on Liquid, a Bitcoin sidechain, which we hope will bring governments in through their need for dollars and hook them on Tether, a juggernaut that provides financial freedom and access around the world. By fulfilling this demand through stablecoins and Bitcoin, we want to involve them in a financial system.
CoinMarketCap: How do other untapped markets like Africa fit into your plans for global Bitcoin adoption?
Africa, on the other hand, is still largely in chaos. It faces big challenges such as infrastructure development and energy structures, like our delegation saw last year on a visit to the Central African Republic.
Overall, Latin America is just more developed, and political structures are more mature. However, as Bitcoin adoption grows globally, we feel Africa will become increasingly interested in harnessing its potential.
CoinMarketCap: What is your stance on the BRC20 and Ordinals debate?
CoinMarketCap: What does Bitcoin mean to you, and why should someone consider owning it?
Having sound and hard money like Bitcoin that cannot be corrupted is key. If you take a step back, you’ll see that civilization is built on money. Money is the base layer because that’s how we trade and interact individually and between countries. If that system is broken, then everything else is broken.
Ultimately the solution is simple: Fix the money, fix the world.
This interview has been edited for length and clarity.